Over time, with the development of technology, new interests and professions have emerged and attracted the attention of the public. One of them is the digital influencer career or simply influencer.

There was no influencer role until recently, but it’s now one of the most coveted jobs for teens and adults alike. To contain, The number of digital influencers in Brazil has already surpassed lawyers and doctors, According to data from the Brazilian Bar Association (OAB) and the Federal Medical Council (CFM).

If we consider only Instagram, according to the organization, Brazil is a world leader in the “production” of influencersWith 10.5 million professionals in the region – eight times more than lawyers and twenty times more doctors than in Brazil.

Brazil is the second most affected country in the world.

Besides, Brazil is the second country with the second highest number of people who consider themselves digital influencers.It is second only to the United States, where 13.5 million people work in the region, according to a survey conducted by the Nielsen consultancy in 2022.

Instagram, TikTok and YouTube dominate

As we see in the data, Brazil Top 10 countries with the most influence and people who aspire to pursue the digital profession, second only to the United States.

The most popular social networks in Brazil.

The research also reveals that young people and adults aged 18-24 and 25-34 dominate the current profession. The first group is more on TikTok, while the second uses Instagram more. YouTube is also very popular among Brazilian creators.

The number of influencers is split between men and women.

Finally, the survey also shows the distinction between men and women in digital influencer careers, and on which platform each is more active. For example, women prefer Instagram, while men are more visible on YouTube.

Source: Tec Mundo

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