Only 4% of entrepreneurs do not sell their products in the markets, a survey by the YuKassa service showed. Another 13% of those surveyed plan to go online in the near future.
For more than a year, 48% of the entrepreneurs surveyed have been selling on marketplaces. Another 11% of entrepreneurs dominated these sites more than three years ago. In recent months, 25% of those surveyed have started selling in markets.
At the same time, its own online store remains an important sales channel, says Nikita Tsoi, head of YuMoney’s sales department. According to him, this mainly concerns the B2B segment.
“As a rule, digital product sellers invest in their own brand at the launch stage. But, even if the seller trades in the market, at the same time he can launch his own website when he realizes that the brand has many loyal customers,” explains Tsoi.
Most of the respondents (58%) are individual entrepreneurs, business owners make up 38%, the rest of the respondents (4%) are self-employed.
49% of the surveyed businessmen have a turnover of up to 400 thousand rubles per month, 45% of the respondents – from 400 thousand rubles to 6.5 million rubles, more than 6.5 million rubles, on 6 % of entrepreneurs.
What do entrepreneurs sell?
Most of the time, businessmen sell products on the markets in several categories at once. The most popular are items for hobbies and entertainment (47%), in second place are items for the home (19%), clothing, shoes and accessories are sold by 15% of respondents, care items and hygiene – 9%, souvenirs – 8%, items for children and electronics – 6% each, food and furniture 5% each, decorations and jewelry – 2%, products for pets, flowers and plants – 1% each.
In 2022, the markets grew faster than other sales channels. Most of the time, entrepreneurs sell on several large sites at once.
After entering the markets, 66% of entrepreneurs noted a positive effect for their business, including 22% of respondents announced a threefold increase in sales, 34% – a double increase, 5% – a third increase, another 5% noted that the market became the main source of sales. 24% of respondents did not notice the growth of the business and 10% believe that sales have grown, but the business has become less profitable.
Difficulties to dominate the markets
More than half of the respondents (52%) ranked costing of goods as the most difficult when entering markets. Many (52%) at the beginning of the work with the markets faced the problem of promotion. In the first stage, 29% cited filling out product sheets as a negative, 14% each — registration of a seller’s showcase and registration of authorization documents (certificates, letters of rejection).
Another 10% believe that it is difficult for a market to take photos and videos of a product to stand out from the competition, 5% of respondents believe that the most difficult thing is at the beginning — it is the choice of the product itself.
During the study, YuKassa experts interviewed 100 sole proprietors and business owners. The survey was carried out in March of this year among businessmen who work with the service.
Author:
Natalia Gormaleva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
