As of December 31, 2022, the company had cash reserves of $165 billion. But industry experts argue that Apple’s success is due to in-house innovation, not high-profile acquisitions. Instead, Apple prefers to buy small startups to complement its strength in penetrating new markets. Therefore, it is unlikely that Apple will make such a big purchase.
The company’s largest acquisition to date remains the $3 billion acquisition of Beats Music and Beats Electronics in 2014. For reference, we recall that Microsoft wanted to buy Activision Blizzard for $ 69 billion.
Source: Ferra
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