Without TV Globinho, open channels keep kids streaming

Have you noticed that children’s and youth productions always top the internal rankings of streaming services? A new audience survey commissioned by Globo’s intelligence department proves it’s a trend, not just an impression.

According to the document prepared by Kantar Ibope Media, the leader of the media research market in Latin America, content studies for children are one of the strongest points of video-on-demand platforms.

According to an article on the TV Pop website, which has access to audience research, the streams are already watched more than Globo in at least five Brazilian cities. And a big part of this unprecedented success, Series and children’s movies offered by these servicesbecause free broadcasters have actually removed children’s content from their programs in recent years.

Research by Kantar Ibope Media shows that the cluster of streaming services, including Netflix, Prime Video and HBO Max, for example, is gaining more prominence among teenagers, especially those aged 4 to 17; The 76 provinces considered in the analysis are concentrated in this age group.

On the other hand, Globo is still preferred among the elderly and is most won in people aged 35-59 (43%). Only 7% of the station’s total audience consists of young people.

The success of children’s series on Netflix

So the data explains a lot. After all, who hasn’t wondered why such productions? Chiquititas, Carousel This angel’s face They’re always in the Top 10 on Netflix, right? After giving up on children’s and youth productions with much-missed TV Globinho, Globo is opening a huge void for streaming services by betting more on soap operas and adult productions that don’t appeal to or captivate the youngest.

In this scenario, on-demand services, which include a variety of cartoons, anime, soap operas, and children’s movies, are very likely to grow stronger over time. Or could Globo and other free publishers reconsider their decision not to include young people? We’ll see!