Adobe will use generative AI in its audio and video editing tools

Artificial intelligence is the topic of the moment. However, there are companies that have enjoyed its benefits for years. Adobe, for example, has launched various AI solutions to expand its vast catalog of tools, and from time to time they are doubling down on their efforts in this regard. The latest news from the company will make content creators very happy.

At NAB 2023, Adobe announced that its audio and video tools will integrate Adobe Firefly, a generative artificial intelligence. Yes, it looks like the one used by instruments like Midjourney.

Essentially, Adobe wants creatives to give instructions to the application via a text field. So they expect optimize the workflow of professionals. Instead of accessing and combining different functions, a simple phrase could solve everything in a matter of seconds.

“We are entering a new era where generative AI will provide a natural dialogue between the creator and the computer, where writing your own words and simple gestures will be combined with the best application workflows. Creative professionals will make new creative expression possible. “

Adobe.

It is worth noting that Adobe Firefly currently works regardless of the following connection. It’s still in beta, and the California-based company intends to integrate it into Photoshop, Illustrator, Premier Pro, and more.

Undoubtedly, Premiere Pro will benefit the most from the potential of Adobe Firefly. The company is making efforts to make this possible, for example, create audio tracks for your videos or make certain changes. In the material posted on his website, you can see how the scene time changes or the brightness increases on the faces. Both of these tasks can take days in a typical workflow, but the AI ​​does it in seconds.

“By using Firefly as your second creative pilot, you can speed up your research and ideation processes and reduce post-processing time from days to minutes. And by integrating generative AI directly into your workflows, these powerful new capabilities are always at your fingertips. Imagine being able to instantly change the time of day in a video, automatically annotate and find the appropriate clip, or create unlimited clip variations using your creativity as a starting point.”

Adobe

Yes, it’s very amazing. However, this is a technology that is still in development. Adobe plans to release the first features of generative AI in its applications by the end of this year.. The first ones you can use are the following:

• Color text improvements.
• Advanced music and sound effects.
• Stunning fonts, text effects, graphics and logos.
• Powerful script and B-roll features.
• Creative assistants and co-pilots (personalized guides based on your needs).