German sportswear, shoes and accessories maker Adidas is considering selling its Russian business to a foreign investor. This will allow around 100 of the most profitable stores to be relaunched in a new format. This was reported to Kommersant by several sources at once.
In March 2022, the German brand announced the suspension of operations in Russia and the temporary closure of retail stores. In the fall, the company decided to reduce its business in the country, according to Adidas.
The Russian structure of Adidas is trying to continue its activities by subletting part of the office space and warehouses.
- In 2022, the sportswear and footwear manufacturer Reebok transferred its Russian business to the Turkish holding company Flo Retailing. Previously, the brand belonged to the structures of Adidas, and then it was sold to the American Authentic Brands Group. Reebok outlets have been launched in Russia under the name of Sneaker Box.
Author:
karina pardaeva
Source: RB
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