Authoritative journalist Mark Gurman from Bloomberg told who of the best is responsible for the creation and release of the first AR / MR helmet from Apple.

Over the past 7 years over the headset. But there are among them the main ones who were engaged in development from beginning to end.

🔺 Mike Rockwell: Responsible for the product and directing its production since about 2016. He helps build the headsets and technology development teams, and oversees the building process of the headset itself, from hardware and software to services.


Mike Rockwell

While there was skepticism that the device would be a hit, some sentiment is optimistic simply because of Rockwell’s involvement. Mike will be one of the main people promoting the helmet at the presentation.

🔺 Jeff WilliamsA: Apple’s COO has been active in developing the headset for the past few years. He is often seen as Cook’s heir, and the current CEO has taken on Williams to make the product the most popular.


Jeff Williams

He is responsible for Apple’s design team, including the Human Interface group, which conceptualizes the many use cases for devices and his overall vision. His group is also responsible for the production of the hardware itself, which is held internally by the company as “the most complex product Apple has ever created.”

🔺 Dan Riccio: Rockwell’s boss and liaison between the technology development team and Apple’s top executives.


Dan Riccio

He has worked exclusively on the headset for the past two years, after being Apple’s head of hardware development. Will probably go to a greater share after the release of the typeface, and some participants believe that Riccio sees it as a legacy product.

Previously, he curated two other products, a TV and a car. They were either canceled or postponed.

🔺 Paul Mead: is engaged in the creation of equipment for the helmet. He was one of the iPhone hardware managers until 2017. That’s when he shifted his focus to the headset, committing to getting the device in a product that Apple could actually ship.

Prior to Apple, he led the hardware design for the Sidekick and Microsoft’s Kin line of phones.

🔺 Greg Jozwiak: director of marketing for the company and one of the most active representatives of the helmet in the executive program of Apple. The company is counting on it to tell users why they need a $3,000 device powered by nascent technology.


Greg Jozwiak

He is unlikely to advertise the metaverse. “Jose,” as he’s known at Apple, said he “would never use” the term.

🔺 Phil Schiller: Jozwiak’s longtime boss, not as focused on waiting for results as he used to be, but he’s in charge of product presentation.


Phil Schiller

This will be the first time the world actually sees a helmet, so the stakes are high. Schiller, known for having a VR racing rig in his home, added to making sure the device had powerful gaming components, especially when using external apps.

🔺 Frank Casanova: head of headset marketing. He previously held these duties while working on augmented reality, when the feature was available exclusively for the iPhone.

🔺 Kim Forrat: Engaged in the headset project to help bring the device to market.


Kim Forrat, straight up

She is the engineering program manager for the project. That is, responsible for ensuring that the team complies with the requirements, as well as for quality control.

🔺 Jeff Norris: An early contributor to the project, joining in 2017 from NASA’s Jet Propulsion Laboratory to help develop a “killer app” for the device.


Jeff Norris

Prior to Apple, Norris used virtual reality to control spacecraft. He credits virtual video conferencing, meditation and telecommuting as key benefits of the devices.

🔺 Johnny Srugi: An Apple CEO watching the M2 processor and other non-standard components inside the headset.


Johnny Srugi

He argued that Apple’s resources would be better spent on new chips for the iPhone, which could generate more revenue than a headset. After all, the Sruji team has created some of the most advanced chips to date for the headset.

🔺 Shannon Gans: Responsible for mixed reality content for the device. She has led the studio and has been developing natural reality for 20 years, and is currently expanding the use of VR content.

Hans is responsible for making sure the device has sufficient export volume and works with existing batches of Apple TV+, Walt Disney Co. and Dolby Laboratories Inc.

🔺 Jeff Stahl: responsible for most of the software that will run on the headset, including the new xrOS operating system. Participates in the development of applications and the game engine for the helmet.

🔺 Jony Ive: participated in the project from the very beginning, but only for the first time. He pushed the company to avoid the insulating structures that are used in familiar natural reality headsets.

It also promotes a portable design and a look and feel that is reproduced through the eyes of the user. I wanted a smooth transition between natural and augmented reality.

About a year ago, his contract with Apple expired. [Bloomberg]






Source: Iphones RU

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I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.

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