Thanks to Messi, the number of MLS Season Pass subscriptions is growing at a tremendous rate, and Apple is smiling

It was known from the beginning that Apple would be one of the biggest beneficiaries of the coming Lionel Messi To Inter Miami American Major League Soccer. In fact, the fury over the Argentine star had a direct impact on MLS Season Pass Apple TV+, doubling the number of subscribers. But now even more impressive figures have become known.

Reportedly Wall Street MagazineAccording to Antenna analysis, the real “Messi effect” in Apple’s subscription, which has held the rights to broadcast American football for 10 years, was observed on July 21. That is, the day Lionel made his Florida debut.

On that day alone, over 110,000 new users in the US signed up for the MLS Season Pass.. Real bestiality. For comparison: on July 20, the day before the premiere of the match of the former Barcelona and PSG against Cruz Azul de Mexico in the League Cup, only 6143 new customers were added to the Apple TV + football subscription.

Apple TV+ MLS Season Pass Explodes Thanks to Lionel Messi

But that is not all. The comparison becomes even more impressive if we analyze the performance of the MLS season ticket in the months leading up to the arrival of Lionel Messi. It’s true that even with the best player in the world on the field, football is far from the most popular sport in America. And it is unlikely that this will ever happen. However, the numbers speak for themselves.

New Football Season Registrations Coming to Apple TV+ they stuck until the explosion of Inter Miami with the hiring of Messi. More than 124,000 new subscribers signed up for the MLS Season Pass in March, according to Antenna. However, in the following months their number dropped significantly. There were 39,492 in April, 39,617 in May, and 37,987 in June.

But July was a month of explosive growth, with 288,101 new customers joining the MLS season ticket. And let’s not forget an important detail: from this number over 110,000 received them in one day. So just on the day of Lionel Messi’s debut in Miami, the subscription accumulated almost the same number of new registrations as in the previous three months combined.

Another important point to be noted is that recordings on Apple TV + also received a boost from the hand of Messi. From March to June, inclusive, Apple’s streaming platform maintained a fairly steady stream of new users, over 700,000 each month. However, in July this figure jumped to 833,500.

This gives two indications. On the one hand, those who haven’t yet subscribed to Apple TV+ must have found in Lionel Messi the motivation to do so. On the other hand, many of those who signed up for the MLS Season Pass in the US were already using Apple’s service.

Numbers that paint an incomplete picture

Despite the sharp increase in MLS season tickets since Messi moved to Inter Miami, it’s worth noting that the picture these numbers paint is incomplete. Is this data from the Antenna? they only reflect what happened in the USA. Therefore, it is impossible not to think that the figures would be much higher if the events that took place in the world were taken into account. Unfortunately, this information is not available.

Let’s not forget that American football broadcasts on Apple TV+ cover more than 100 countries. While the MLS has seen growth in the pecking order in recent years, the arrival of Lionel Messi has given the league unusual prominence in markets where it used to go largely unnoticed.

One of the most high-profile cases occurred in Argentina.. Despite the fact that many football players from this country actively participate in the Major League Football, this competition has not gained wide acceptance. But everything has changed since the star from Rosario set foot in Miami. Today we talk about Inter and MLS every day, especially after Las Garzas won the League Cup and reached the final of the US Open Cup.

Apple doesn’t usually share detailed performance statistics for Apple TV+. However, it would be really interesting to know how the Messi effect has affected their subscriptions worldwide. If logic plays a role, then what happened in the USA must be equal to or greater than in the most football-friendly countries where the MLS season ticket is also available. If so, it’s likely that the people of Cupertino have struck one of the most prolific deals in their recent history.