Apple has less than a day left to introduce the new iPhone 15 and 15 Pro, which will update its entire line of mobile devices. At this stage, almost all specifications (and even colors and design) have leakedThe question remains at what price they will enter the market.
Ever since the rumors about this version of the new iPhone began, the truth is that they have been quite controversial. On the one hand, many important voices pointed to significant price increases, especially in the Pro line, while others assured that Apple intends to maintain prices at the same level as the current 14 and 14 Pro.
It is not very clear what will ultimately happen, but the truth is that all manufacturers are faced with a constant increase in prices for terminals, especially in the high range. And even in terminals that have not yet been presented, such as the future Pixel 8, which will appear with the price is much higher than last year’s model.
On the subject of pricing, Mark Gurman wanted to shed some light. While it’s unclear what Apple’s final decision will be on this matter, there are some interesting considerations.
The biggest difference between the iPhone 15 Pro and the standard one that justifies the price increase
In this sense, it is expected that, at a minimum, the Pro models will become more expensive, and not so much the basic terminals. The idea behind this strategy is to increase differentiation between professional and non-professional models.. Not only due to improvements in screen and materials, but also other aspects of the terminal that justify the higher price.
Therefore, it is expected that this year the difference between the Pro and standard models in all terminal functions will be greater: better battery life, faster USB-C, thinner edges, better screens and better cameras. In addition to exclusive features like the Apple Watch Ultra: Pro models will have an additional customizable button and a faster chip that will only work in the high range.
All this to ensure that the consumer perceives the Pro models as a giant leap over the base model, pushing the price up by about $300 on average between both spectrums. The price jump is even more attractive when you consider that most iPhones in the US are sold in installments, and it won’t be that much of a jump in your monthly payment.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
