Q3 is a bit ‘weird’ for most stores, regardless of sector. This is because it is not high season and with Christmas sales approaching, many buyers are waiting to buy products such as PCs, including Macs. Apple laptops are down significantly.

of the Mac and the PC market in general, They experienced serious decreases in sales, at pandemic levels. What information is here?

Mac experiencing a significant decrease in supplies

First it was CID agency Reported outlook for global sales of PC marketsMacs included:

According to preliminary results from International Data Corporation, the downward trend in computer shipments continued in the third quarter of 2023 (3Q23); global volumes decreased 7.6% year over year, with 68.2 million computers shipped.

But this isn’t the only agency participating in the overall decline in PC sales. Although with slightly different data, Garner mentioned the following:

According to preliminary results from Garner Inc., global PC shipments reached 64.3 million units in the third quarter of 2023; This was down 9% from the third quarter of 2022.

Both institutions agreed on this issue The only company not affected is HP. Although this company showed growth of a few points, the third quarter of 2023 was the lowest quarter in the market since the times of quarantine.

All Mac models experienced a decline in global sales.

• If you’re interested: Apple will release new MacBook Pros before the end of the year.

Mac is a big hit but there seems to be a reason for that

except HP, There was a 4.4% decrease in shipment volumes of PC brands (based on Gartner estimates for Lenovo) and 14.3% (based on IDC estimates for Dell).

But, The decline in Mac shipments was even more pronounced; reached 23.1% and even 24.2%higher than most companies.

There has been phenomenal growth in Mac shipments during the pandemic as working from home has created strong demand for premium technology products, including Macs.

The combination of high demand and supply issues related to the COVID-19 pandemic led to a surge in demand for the Mac, which eventually ended last year as supply caught up with demand. This outstanding year in Mac sales complicates this year’s annual comparison.

Despite this significant increase, Mac shipments have returned to levels similar to pre-pandemic levels. In a declining market, keeping sales generally stable is good news; This is coupled with the fact that Macs are proven to be more secure and profitable for businesses.