We already know what will happen to Vodafone in Spain: it will be its new pricing strategy.

The purchase of Vodafone Spain by Zegona is pending approval, but the British fund already appears to have clear plans for the major operator’s subsidiary in our country. How did the portal find out? ADSL zone With the help of reports provided by analysts, Zegona wants to achieve radical change in Vodafone’s strategywhich includes a brand change and a restructuring of prices and plans.

The aforementioned media outlet, in particular, claims that Zegona’s plan involves offering more competitive prices, similar to those of the operator DIGI. And with this, make Lowi one of the operator’s MVNOs, to be the main brand. They will do this, yes, in a checkerboard pattern. First they use the Vodafone brand, which they can use for at least 10 years, as stipulated in the agreement. It was later replaced by Lowi’s until the company became famous. That is, Vodafone as such could cease to exist in Spain and be called Lowi.

Offer offer similar to DIGI’s offerIn addition, Vodafone will be able to compete with operators such as O2, PepePhone, MasMóvil and others. And, therefore, they will grow significantly in clients. In comparison, DIGI’s converged offer with 1 GB/s fiber and 50 GB mobile line costs €28 per month. On the other hand, the same cheap fiber and mobile phone from Vodafone (300 Mbps + 50 GB data) costs 40 euros per month.

Zegona hopes to sell Vodafone for three times what it cost them

The transformation of Vodafone into Lowi is of course not Zegona’s only strategy aimed at preventing the disappearance of Vodafone Spain. The British Foundation also plans conduct electrical energy assessment for personnel in order to reduce costs; something the company has already been doing in recent months.

What Zegona could do – although the decision has not yet been made, say the above-mentioned media – The goal is to make Finetwork the operator’s third brand. In addition, the plans do not include reducing Vodafone’s physical presence in Spain by 50% by closing stores or other personal sales channels.

With price restructuring, layoffs and other plans, Zegona hopes to triple the price it will pay for Vodafone (official purchase for 5 billion euros). Once they achieve this, their plan is to sell the Spanish subsidiary for around €7-9 billion.

At the forefront of all these operations, let us remember, will be Jose Miguel Garcia. He is the former CEO of Jazztel and Euskaltel and managed to make the latter operator successful before being acquired by MasMóvil.