The new functionality added by Twitter in June it is called “Location SpotlightAnd it was rolled out for some professional accounts so they could have location and contact information on their profile, and now Twitter now allows any business account to use the new feature.
As reported by TechCrunchLocation Spotlight was only available to users in the US, UK, Canada and Australia, but from now on the feature will be available for all business accounts worldwide. Twitter said these options are intended to make it easier for consumers to reach businesses directly from the social network.
Regular Twitter users can just add a URL and a short location to a profileHowever, with Location Spotlight, Twitter extends these options to include phone number, email, and full address. With a simple tap, a user visiting a professional Twitter profile can call or text that company, or even see its exact location on a map.
This additional information is displayed just below the profile bio. In addition, Twitter has been anticipating a number of other new features coming to professional accounts, including a “Professional Home” that will act as a hub to display statistics about a business profile and this feature should be released in the coming weeks.
Source: Lega Nerd
