The endless competition between Apple and Samsung continues in a section where those who have been bitten by the iPhone 15 can come forward. Despite the decline in the smartphone market in the first months of the year, there was a short-term recovery. Due to the local recovery of many markets and the demand for updating new products.

According to the report by global smartphone analysis service Canalys, Samsung continued its leadership with 20% market shareDespite a small decrease since the third quarter of 2022. Apple ranked second with 17% market share.

Samsung and Apple dominate the smartphone market

In the list of five companies with the largest market share, Xiaomi ranked third with 14% market share. OPPO ranked fourth with 9% market shareDue to its strong position in Asia Pacific. AND TRANSSION ranked in the top five with a 9% share and significant year-on-year expansion. Outside of the top five, Huawei has made a big comeback in its domestic market thanks to the new Mate series.

The growth of the smartphone market in 2023 was below expectations

According to Canalys analyst Amber Liu.

New launches from Huawei and Apple added excitement to the market this quarter, overshadowing the refreshes of flagship series from many other vendors.

Apple powers new iPhone 15 series with greatly improved performance and features to continually increase demand. Featuring Huawei’s latest Kirin chipset, the new Mate series has received an enthusiastic response from consumers in mainland China.

Meanwhile, Samsung is reducing its presence in the entry-level segment to focus on profitability. The Korean company has managed to maintain its hegemony in the market thanks to sales of the Samsung Galaxy Z Flip5 doubling compared to the previous model, since the Galaxy A remains the leader in the price segment.

estimated Canalys suggests a slowdown in smartphone market growth in the medium and long term. It is very important to meticulously monitor inventory turnover and final demand to avoid disruptions caused by high inventory.

In line with these slim predictions, Apple faces a big challenge during the holiday season. According to initial reports, demand for the iPhone 15 is lower than expected, especially in China, the strongest market in the technology industry.