Competition in the video streaming sector is becoming increasingly fierce. Platforms invest exorbitant amounts of money into producing exclusive content that allows them to retain subscribers and, of course, attract new ones. However, in Apple TV+ and Paramount+ They could take a step never before seen in this sector: launch a subscription that provides access to both services.
Today we see that operators and other communication services offer some kind of streaming services in their plans – music or video. Which this is not a common occurrence The fact is that competing platforms, in this case Apple TV+ and Paramount+, are directly collaborating to create unique packages.
According to Wall Street MagazineApple and Paramount Global, owners of Apple TV+ and Paramount+ respectively, are evaluating the possibility of launching a subscription service that includes both services. The offer, of course, It will be cheaper than buying them separately..
However, it is important to note that At the moment they have not concluded any agreement. Apple and Paramount are still analyzing the situation, each on its own, taking into account their specific interests. What’s more, it looks like negotiations have recently started, so we’ll have to be patient and wait to see if negotiations progress for Apple TV+ and Paramount+.
Apple TV+ and Paramount+ – an alliance in times of fierce competition
One of the reasons why Apple TV+ and Paramount+ might join forces is because price increases are becoming more frequent on video streaming platforms. In fact, Apple TV+ itself increased its subscription price last October. In Spain it increased from 6.99 to 9.99 euros per month, which is a significant increase.
However, other competitors followed a completely different strategy. Instead of collaborating with their competitors, they launched cheap subscriptions with advertising. HBO Max (soon to be Max), Netflix, and Disney+ have taken this route, and it seems to be working for them. The benefit may be insignificant, but it is better than losing subscribers and being left with nothing.
In an interview with the above-mentioned media, Erin McPherson, head of content at Verizon, one of the largest US operators, admitted that Offering multiple streaming services in one package has become a very attractive option for consumers.. Moreover, if the final price turns out to be cheaper than hiring everyone separately. Nowadays, people often have memberships on more than one platform, so bunch They are your best option.
So it’s clear that Apple and Paramount intend to take advantage of this trend. But instead of seeking agreements with phone and internet services, they prefer to negotiate directly. It’s interesting, because this doesn’t mean that they will stop seeing each other as rivals. However, when it comes to keeping the treasury in good shape, unions can never be ruled out.
If Apple TV+ and Paramount+ join forces, we shouldn’t be surprised if other video streaming platforms begin to negotiate similar partnerships. If all participants benefit equally, including users, nothing will stop them from doing so.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.