Jony Ive wanted to combine MacBook Air and MacBook Pro into one product
Jony Ive was about to change the history of MacBooks due to the merger of Air and Pro, but for a few reasons this did not happen
Anecdotes and stories surrounding Apple are always interesting; also those related to Apple products that were stars at the time. This is the situation with MacBook Air and MacBook Pro. According to Walt Mossberg, a knowledgeable and experienced journalist about the Apple world, There was a possibility that there would only be one MacBook category. Air and Pro versions may become a single product with Jony Ive’s decision.
Thanks to Jony Ive, MacBook Air and Pro will be one product instead of two
Thanks to high-level sources within Apple, Mossberg explained to The Vergecast: Tim Cook gave him more decision-making power over hardware and software. “Tim Cook knows what he doesn’t know; he knew it wasn’t some kind of product.” Steve Jobs, as it is known, was a CEO who was involved in the business down to the smallest detail, and his weight was so high that his decisions affected much more than what could be expected from the top commanders of a company.
Steve Jobs and Jony Ive
Jony Ive was one of Apple’s most valuable assets for yearsTheir designs were magnificent, and each of these products went down in history not for being dissimilar to their competitors, but for adding value to the daily lives of Apple users.
Steve Jobs organized the things he didn’t like, pushed aside the instincts of madness, said yes and no to different things. Tim Cook was very different and gave Ive more control. “There was no need to have Air and Pro.” It was based on the Pro being lighter and thinner. Maybe it would be more expensive, but it would give better results.
Jony Ive and Tim Cook at the Mac Pro presentation
It was a battle between the product manager and the design and engineering areas
Steve Jobs cut off all wishes and desires to present a single team, their idea was to have two laptops, one aimed at consumers and the other for professional users. The basics were: “Air was a bestseller and could improve, but I didn’t want to leave it alone and watch it die.”
Between engineering and product management, they salvaged the MacBook Air with new requirements and sold it as a new model. Statement about Tim Cook and that there is no one who is aware of the productWalter Isaacson noted in Jobs’ autobiography: Things got better thanks to biographical material Regarding the statement in question about Cook.
Apple may introduce two new MacBook Pros
Although such stories have emerged and been confirmed over time, we may have doubts about these stories and their authenticity. On the other hand, there is something logical about having more than one product in a category that supports the thrust of the anecdote. Why do we now have a wide range of products that take Macs and iPads into account in terms of similar functionality? Did you know that one of the newest products designed by Jony Ive is a record player?
Source: i Padizate
