According to Canalys’ latest report obtained by Computer Hoy, Xiaomi became the best-selling smartphone brand in this region in 2023, after Samsung and Apple. Cupertinos retained the podium and finished third in sales. This is very good as they grew in the last quarter of the year and moved away from competitors like OPPO and TCL. Samsung is getting closer to XiaomiSo things may change in 2024. Will Apple manage to get close to second place?

International sales are doing well, although they contracted in the last quarter in Spain

Between October and December 2023, there was a significant decline of 7% in Spain, despite a good Christmas campaign. This decline is even more remarkable considering the 4% decline in the global market and 8% in Spain compared to 2022..

Apple was the best-selling brand of 2023 internationally. The best-selling iPhone 14 Pro Max was and 7 iPhones were in the top 10. In Spain, the picture is different as Xiaomi ranks first in sales and has a 32% market share.

Best selling brands in Spain in 2023

Samsung, on the other hand, has a market share of 30%, what is interesting is that the two leading brands will experience a decrease of 9% compared to 2022. Cupertinos currently have 13% market share, which is not a bad number because it was the brand with the least decline in the top 3 (one percentage point less). In the Christmas campaign, Apple leveraged and sold 480,000 mobile phones. This is 13% more than in 2022 during the same period.

Other brands include Honor, Realme, Google, Vivo and Motorola with 13%. The one that grew the most in this group was Honor, with 98% by 2022.

Can Apple compete with Samsung and Xiaomi in Spain?

Best selling smartphones in Spain in 4Q 2023

Cupertinos are closer to finishing third in 2024 than Xiaomi and Samsung. It should be noted that their numbers are very high. In the last quarter of 2023 alone, Xiaomi sold 919,000 mobile phones, a 19% decrease compared to the same period in 2022. Samsung sold 900,000 units, a figure very close to Xiaomi, although it was a 12% decrease compared to those sold in 2022..

The iPhone 16 may eventually be attractive, but if users and customers do not perceive the necessary changes, it will not be of much use to them and therefore will not be able to help Apple hypothetically rise to second place.

It has been proven recently that Apple’s satisfaction level has dropped due to the iPhone 15 Pro, while Samsung and the new Galaxy S24 have surpassed it, here we compare the iPhone 15 series with the Galaxy S24. Will Apple manage to stay at the top?