Apple is usually one of them The 4 or 5 best-selling computer brands every year and now we discovered that: Most new Mac buyers are coming from other systems like Windows or Chromebooks. This is important for Apple because it means adding users from other platforms and increasing its market penetration share.

Interestingly, this is a fairly high number and contrasts with the number of iPhone buyers coming from Android. According to a recent CIRP report By 2023, nearly 60% of Mac buyers in the United States had a Windows computer, Chromebook or other system. It’s a very interesting spread, suggesting that Apple is attracting users from other platforms to the Mac, perhaps due to the arrival of the M-series chips.

The majority of Mac buyers in 2023 came from other competing Apple platforms

Most Mac buyers haven’t had a Mac before

pretty surprising More than half of Mac buyers are new to the Apple computing ecosystem. It is worth noting that PC sales are not at their best, so convincing users on other platforms is quite a feat.

According to data collected by CIRP, the percentage of computers that users own when purchasing a Mac is as follows:

• Match: 43% of Mac buyers have owned another Mac before.
• Windows: 35% of Mac buyers come from Windows PC.
• chromebook: 16% of Mac buyers had a Chromebook.
• Another or your first computer: 6% stated that it was their first computer or came from another system.

Most users who purchase a Mac are new to the Apple platform

Surprisingly, 60% of Mac buyers are new to the platform.

Just a few days ago CIRP also produced a study showing the most popular and most popular Macs. Led by MacBook Air and MacBook Pro It’s head and shoulders above the rest of Apple computers. Maybe both studies can be related and the majority of Windows or Chromebook users decided to switch to MacBook and therefore their sales percentage increased compared to desktop Macs.