Samsung Electronics, a global partner of the Olympic and Paralympic Games, today announced plans to revolutionize the broadcast experience with the International Olympic Committee (IOC) and Olympic Broadcasting Service (OBS). Paris 2024 for spectators and fans. New unpublished images to be captured and shared Samsung Galaxy S24 Ultra – will play an important role in opening the historic opening ceremony on the River Seine and the Olympic sailing competition like never before.
“In an increasingly mobile-connected society, Samsung Galaxy has helped deepen and transform users’ relationships with the world, wherever they are. As a global partner for nearly three decades, we know firsthand how important it is to create and maintain the same meaningful connections at the Olympic and Paralympic Games,” said Stephanie Choi, executive vice president and chief marketing officer, Mobile eXperience Business, Samsung Electronics. “We are honored to be working closely with the IOC and OBS to deliver high-quality imagery that will form part of a series of firsts for the Paris 2024 Games and bring fans even closer to home and in the field.”
In about a month, the opening ceremony of the Olympic Games will take place outside the stadium for the first time. In Paris 2024, 10,500 athletes will descend on the Seine. on designated boats for each national delegation in what is set to be the most open and accessible inauguration ceremony in history. The famous parade will start from the Pont d’Austerlitz and will travel a six-kilometre route through the center of Paris, passing some of the official Olympic sites before the grand final ceremony at the Trocadéro.
The Galaxy S24 Ultra will give spectators a front-row seat at the Games
To bring fans closer to the action and give them a chance to see how the athletes react during this unique journey, Samsung will install more than 200 Galaxy S24 Ultra smartphones on the bow and sides of each of the 85 boats. Athletes at the opening ceremony. High-quality HDR images captured on Galaxy S24 Ultra devices will be available and transmitted over the private 5G network from Orange, the official mobile provider of Paris 2024 in France. Orange will install 12 5G antennas along the Seine to create the first-ever independent 5G network in France, as this pioneering collaboration aims to deliver seamless 5G connectivity and viewing experience for fans around the world.
Samsung will also be using the same technology at the Marseille sailing competition, installing a Galaxy S24 Ultra on every racing yacht, allowing fans to experience the excitement of the regatta alongside their favorite Olympians and jump straight into action.
This required a whole new set of challenges and months of research, development and testing – in close collaboration with OBS and Orange – to ensure video quality and connection performance in different types of water and weather conditions, which could be very windy, with huge waves or very hot and sunny. To address these issues, Samsung and its partners took advantage of the Galaxy S24 Ultra’s optical image stabilization (OIS) features, increased transmission power, and installed transmission towers on a tracking vessel to provide viewers with an uninterrupted live feed.
“As the host broadcaster of the Olympic Games, we are thrilled to be partnering with Samsung to provide a truly original look at Paris 2024 and transform the way fans experience the Games,” said Yiannis Exarchos, CEO of OBS. “Samsung’s latest mobile innovation will allow millions of fans around the world to experience the spirit, action and excitement of Opening Ceremony and sailing competitions with their favorite athletes in real time.”
Source: Digital Trends
