One of the great marketing goals is what a Chinese brand does. Xiaomi on Spanish beaches, as he recommends that people literally eat their mobile phones to cope with the high summer temperatures.
Yes, right now, as you read this, because in collaboration with renowned chef Jordi Roca, they have created the Xiaomi Summer Edition, an ice cream mobile phone that is shaped like an ice cream cone. 14Ultrabut with the flavors of mango, tangerine, orange blossom and lime yogurt.
Jordi Roca defines the first fragrance, Mango, Tangerine and Orange Blossom, as “Bright as a summer festival, where mango, tangerine and orange blossom are the headliners.”
As for the lime yogurt, the celebrity chef explains: “A complimentary tour of lime-infused yogurt to discover the secrets of two flavors created to celebrate summer together.”
The cities where the van will travel with the new ice cream are as follows::
- Madrid: Principe Pio Station, 12 and 13 June.
- Valencia: City of Arts and Sciences, 26 and 27 July.
- Alicante: Marina Deportiva, 2nd and 3rd August.
- Malaga: Plaza de Antonio Banderas, 9th and 10th August.
Exclusive gifts and discounts
But the Wearable Summer campaign isn’t just about the launch of two new Jordi Roca ice creams. Each ice cream also offers the chance to enjoy special gifts and discounts on Xiaomi products thanks to the golden ticket in your boxAmong the gifts we can find, there is even a Xiaomi 14 Ultra, one of the best phones of the year.
Source: Digital Trends
