One of Apple TV+’s weakest points is its catalog. While Apple has made a point of producing quality original series and movies, the service’s usage is a fraction of what Netflix or Prime Video offer. The good news is that’s about to change.
According to a report from Bloomberg, Apple in talks with Hollywood to add movies to Apple TV+. Cupertino representatives are looking to expand the catalog with original content and films from major studios. This strategy will be applied in all markets where the streaming video service is present.
Sources close to the company said Apple has met with some of Hollywood’s most powerful houses. The tech giant is set to licensed content for the US and other countriesApple wants to increase the number of subscribers to its service, but first it needs a reliable catalog that will ensure its subscribers don’t unsubscribe after 30 days.
Although Apple TV+ Names Most Viewed Series of 2023, Ted Lasso wasn’t enough to drive growth. No Messi appearances in MLS, no hot streaks like For all mankind, Foundation, Severance pay or Morning show. Apple will adopt a hybrid strategy similar to what we see from its competitors.
Ted Lasso not enough for Apple TV+
It’s important to note that this isn’t the first time we’ve heard about Apple wanting to buy Hollywood rights. A few years ago, when Apple TV+ was just getting started, there were rumors that Tim Cook and company would go for a hybrid model with shows and movies from other studios. The move seemed to be in line with what HBO, Netflix, or Amazon were doing, but it never really took off.
Apple Offers Successful Movies to celebrate the launch of a piece of original content. The most obvious example was with Roada 2022 film starring Jennifer Lawrence. Apple then added The Hunger Games And The good side of things Limited time.
Recently, Apple Adds Over 50 Hollywood Movies among which Mad Max Fury Road, 300, I Am Legend, Zoolander, Gravity, The Wolf of Wall Street and more. The initiative is the most obvious example of a hybrid catalog for Apple TV+, albeit only for U.S. members. New negotiations will bring these and other films to countries like Spain and Mexico.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
