The clear winner, who leads the medal table, has 2024 Olympic Games in Parisis a Korean brand of cell phones, wearable devices and computers: Samsung.
This is due to the fact that the Asian company is an official partner of the Olympics and actively takes advantage of this.
Because at every medal ceremony, besides the athletes, there is a great hero: Galaxy Z Flip 6.
For the first time in Olympic GamesThe medalists at Paris 2024 documented their ceremonies from their perspective, with a Galaxy Z Flip6 Olympic Edition presented to them on the podium so they could take a victory selfie after receiving their Olympic medals. The selfies are automatically and wirelessly uploaded to the Athlete365 portal so athletes can share their moments on a whole new level, perfectly aligned with Samsung’s belief that “openness always wins” and that openness creates new perspectives and endless possibilities.
“Being able to share the moment of achieving my dream of winning a medal with my fans, family and friends around the world, from my own perspective, was incredible,” said Raissa Leal (Skateboarding, Brazil), a member of the Samsung Galaxy Team. “Not only did it enhance the moment that I will never forget, but it also celebrated the camaraderie outside of the competition as my fellow medalists and I took a victory selfie together on the podium.”
A marketing strategy that is sure to bring great profits to the company.
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Source: Digital Trends
