Apple made a big splash earlier this year when it released the long-awaited update to its iPad lineup in a way that surprised many in many ways. In a short time, the strategy paid off, and, well, New iPad Pro with M4 chip becomes best-seller in Q2 2024according to data from analyst Consumer Intelligence Research Partners (CIRP).

It accounted for 43% of total iPad sales in the June 2024 quarter, compared to 38% in the same period a year earlier. This increase shows that consumers are willing to invest in higher-end models that offer more performance and premium features.

iPad Pro M4 joins Apple’s flagship model

The success of the iPad Pro appears to have affected sales of other models in the iPad series. Despite both the iPad mini and iPad Air being updated, their market share has declined. This could be because consumers looking for a more powerful and versatile device are now opting for the iPad Pro, which better value for money thanks to the improvements it .

iPad Pro sales up in 2024 from Q2 2023

On his behalf, The basic iPad remains a popular choice among consumers, accounting for about a third of total sales. Its more affordable price and regular updates make it an attractive option for those looking for a device for basic tasks.

The iPad Pro with the M4 chip surprises with the adoption of OLED technology in its displays. A historic change that benefits by significantly reducing its thickness and weight. In addition, Shines with the latest generation Apple Silicon processorsThe M4 chip provides 3x the performance and greater power efficiency than the M2 chip.

These decisions have proven to have a positive impact on consumers, spurring growth in this segment and consolidating Apple’s leadership position in the tablet market.

iPad everyone should know

Beyond its specs, Apple has done a great job of promoting the latest features of the iPad Pro M4 through videos of its Made on iPad series or impressive advertising campaigns like the one that was released a few days ago in Paris for the 2024 Olympic Games.

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