Apple’s historic change in strategy will begin with the iPhone 14

A change in processor strategy is expected from Apple and the first affected will be the iPhone 14.

by Ángel Roca for iPhone

A historic change is coming from Apple in the iPhone lineup, and it’s about processors. We’ve already heard rumors about it but now it’s the top Apple analyst revealing his information and that’s not good news. Entry iPhones will no longer have the latest Apple chipsAccording to Min-Chi Kuo.

This new strategy will launch this year with the iPhone 14. new chip A16 Bionic will be exclusive to iPhone 14 ProIf the input models are iPhone 14 and iPhone 14 Max will use last year’s A15 Bionic chip. It’s a historic change in Apple’s strategy that would widen the difference between its models by having two clearly differentiated product lines.

iOS 16 on iPhone 14 Pro

iPhone 14 will introduce Apple’s commercial strategy

iPhone input will no longer be as powerful as iPhone Pro

Something that first happened with the iPhone 6 and iPhone 6 Plus back in 2014, since Apple decided to release several iPhone models each year, All iPhones of the same generation have a common processor..

For example, it is true that in the latest iPhones, the A15 Bionic chip in the iPhone 13 and iPhone 13 mini is slightly inferior in performance to the iPhone 13 Pro and iPhone 13 Pro Max, and they also have less RAM. . But the chip was basically the same.

iPhone 14 Pro Concept

The iPhone 14 Pro can look that good. SHAILESH BY RENDERS

However, this strategy will change from 2022. Moreover, this is not a temporary change due to a shortage of chips or an increase in material prices that could make the iPhone 14 more expensive, but about a definite change We will continue to see this in future iPhones.

Apple’s newest chip will be exclusive to high-end iPhone models in the future, so a high proportion of shipments of high-end iPhone models will be standard, favoring high-end camera component suppliers.

This is certainly not a new strategy for Apple. This Something we’ve seen in the Mac lineup and iPad lineup, models differ clearly according to the processor they use. Pro models have the most powerful chips.

But repeating a processor may not be a good marketing strategy for Apple, the differences between the iPhone 13 and 14 will be minimal. Maybe it would be more interesting to start some iPhone 14 and 14 Max with slightly modified A16 chip, and iPhone 14 Pro and Pro Max, a variant of M1 or M2 chip. In this way, the change of strategy will be understood much better.

We would like to know your opinion. Comment!

Source: i Padizate

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