Often seen advertising when you browse various social networks, watch YouTube videos or, for example, access an application that does not have a subscription modality, such as Spotify or many games available on Google Play and the App Store. Ads are found almost anywhere on our mobile phone, and while companies like Apple are taking steps to make them less offensive and advertisers to avoid tracking us, those firms where ads make up the majority of their business , will always try to find alternatives or ways to get the user to consume more ads. Even if necessary placement of advertisements on children’s photographs.
As reported TechCrunchGlance, the Indian company that owns the inMobi Group, is backed by Google itself, and handles marketing. onlineis negotiating with operators from the USA about include your service in various android mobile models. Something more could be done in the coming months, sources familiar with the matter say.
Glance in particular personalizes the lock screen with a variety of apps, widgets and services that are constantly changing. They show news, games, content of interest to the user, videos or images. What if, also advertising, like its parent company InMobi Group, specializes in mobile advertising. If the company ends up doing a deal with carriers in the US, Android device users will see ads over their lock screen wallpaper. This is actually what is happening with some of the smartphones available in the Asian market. And it is this View, according to TechCrunchhas already deployed its service to over 400 million devices in the region.
Placing ads on the lock screen is not new: Xiaomi is already doing it
In fact, in Europe and other markets, Xiaomi is doing something similar to what Glance wants to implement in the US. Chinese company show ads in different sections of your interface. Among them are standard or system-specific applications, the notification bar or, of course, the lock screen. In fact, Xiaomi has an agreement with the advertising company Taboola to show this type of “recommendations” on their devices.
And we must not forget that the lock screen it is one of the interface elements that users visualize the most when using a smartphone.. This is the gateway to other applications or services on the device. So it makes sense that advertisers would want to take advantage of this space to display ads and offer personalized content.
What’s more, Glance or Xiaomi aren’t the only companies looking to take advantage of the lock screen to offer more customization and recommendations. Apple will also allow users to modify this area by adding widgets. and other elements that allow you to quickly receive information from certain applications and system services. It will also offer the possibility to customize the design of, for example, a clock or a calendar. Without displaying, yes, any type of advertising.
Source: Hiper Textual
