We were just talking about the secrets of the design of the Apple Watch Series 10 and that the trace of Jony Ive is still present, and now it has been confirmed that he is working on a new product together with Sam Altman, CEO of OpenAI. The former Apple design director says that it is not yet clear what form the device will have or what it will do specifically, but it is guaranteed that it will be aimed at artificial intelligence.

Jony Ive confirms intention to launch AI product

Sam Altman and Jony Ive to launch new product targeting generative AI

According to an interview in The New York Times, Jony Ive is working on a new device that includes two former Apple employees. The most interesting thing is this: Emerson Collective, one of Steve Jobs’ widow’s companies, is confirmed to be raising moneyLaurene Powell Jobs. There’s talk of a figure close to a billion dollars in startup funding alone.

The number of employees is small, there are 10, but there are two important elements. The aforementioned former Apple employees include Tang Tang, one of the supervisors of the iPhone’s development. On the other hand, Evans Hankey, Apple’s successor to design management.

Jony Ive designs new device for OpenAI

Regarding the new device, both Ive and Altman stated: Generative AI will make its creation possible because “the technology can do more for users than traditional software.”You will be able to summarize and prioritize messages, as well as identify objects and perform complex tasks like making travel reservations.

From 2023, a rumor from The Information He stated that Jony Ive was already in talks with the OpenAI executive. The most curious thing was the movement of former Apple employees that same year. Ive’s design firm LoveFrom also participated in one of the elements. The Information confirmed the plans a few months ago.

More moves from Jony Ive

Jony I stopped working at Apple a few years ago

In the same interview, it was revealed that the former Apple design director purchased part of Jackson Square in San Francisco.. The funny thing is that this “section” is equivalent to half a city block. This area is intended to be turned into a parking lot with a garden. It will give birth to the LoveFrom storeThere will be a total of two buildings between the veranda and the street.

What is even more curious is that the final form of the device has not yet been revealed.. The first thing that can be overlooked is that There will be no mobile. The image is rumored to have a similar concept to the robot concept, but there are already some devices with a similar shape on the market. What other product could be considered that incorporates generative AI? They may probably still be in a very early stage of the project..

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