Canalys’ latest market data shows global smartphone sales figures It grew by 5% in the third quarter of 2024 compared to the same period last year. After many years of stagnation, things appear to have stabilized again.

Growth in sales figures, Demand for smartphones explodes for the fourth quarter in a row and originates mainly from emerging economies and the update cycle in Europe, North America and China.

Data on this growth has helped brands such as Apple and Samsung, which are once again dominating the industry, emerge as major sales leaders. Their fierce struggle kept sales figures even. Apple and Samsung reached the same market share.

Sales figures for the third quarter of 2024

Smartphone sales fluctuate throughout the year. If we leave aside the first quarter of 2021, when sales figures showed a 28% growth shortly after the epidemic, Data for 2024 is better than ever.

While the global smartphone market grew by 10 percent in the first quarter, it increased by 12 percent in the second quarter. Now the numbers have decreased slightly. But they are still positive numbers. We are facing a 5 percent growth in the third quarter compared to last year.

Increase in smartphone sales in 2024

Percentage of sales from major manufacturers

So how have the major manufacturers in the mobile phone industry fared? As we mentioned before, Apple and Samsung continue to dominate with an iron fist. Both companies achieved 18 percent market shareOther vendors such as Xiaomi rank third with 14% market share.

OPPO completes the list with 9% market share; and is still alive with 9% of sales. TRANSSION is this year’s brainchild of a Chinese manufacturer based in Shenzhen.

Main manufacturers of the smartphone industry

• SAMSUNG: 18% market share.
• Apple: 18% market share.
• Xiaomi: 14% market share.
• – OPPO: 9% market share.
• live:: 9% market share.
• Others:: 32% market share.

Apple will seek leadership with the arrival of the iPhone 16 in the coming months

Canalys analyst Runar Bjørhovde spoke about Apple’s 2024 third quarter sales figures as follows:

Apple achieved its highest third-quarter volume ever and has never come closer to leading the global smartphone market in the third quarter.

Strong demand for the iPhone 15 has led the Tim Cook-led Californian firm to match the numbers with Samsung. Moreover, the recent launch of the iPhone 16 series will play an important role in sales in the coming months, especially in regions such as Europe and North America. Now we have to wait to see whether the sales figures will continue to increase until the end of the year and whether they will be maintained in the first quarter of 2025.

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