The trend of recent years confirms that Apple users keep their mobile phones much longer than users of Samsung, Google, HUAWEI, Xiaomi and other Android manufacturer brands. But unlike the past, when the time comes, Upgrading to iPhone of the Year is no longer the norm, and refurbished iPhones are increasingly being presented as an attractive alternative.

If we add to the previous statement that iPhone 16 sales decreased by 13% compared to iPhone 15, everything shows this: Consumers don’t see innovations as important enough to justify an upgrade.

What is a refurbished iPhone?

A refurbished iPhone is a product that has been returned due to some type of problem and has been inspected, cleaned, and repaired if necessary in order to be offered for sale again.. They may be practically new devices, but may be sold as refurbished once opened, and there are several features that will identify them.

Refurbished devices are becoming very popular in recent years because These may be considered new products, but they are much cheaper.

Apple has been betting on these in its official stores for years. A new device arrives at Apple’s revamped store shortly after launch.

The preference for refurbished devices is increasing rapidly in 2024

Despite all the technological innovations in the latest releases from Apple and other companies, a report from Counterpoint Research finds The renewed mobile phone market grew by 5% from 2021 to 2022Apple dominates half of the resale mobile market. Consumers, who are increasingly aware of the sustainability and environmental impacts of the products they purchase, prefer refurbished devices as a cheaper and more environmentally friendly alternative to new models.

This change in trend is largely due to increased confidence in the quality of this equipment.Thanks to the meticulous repair processes and warranties offered by expert companies. Additionally, the high prices of new devices and minor innovations between successive models have led many users to look for more affordable options without sacrificing performance.

Projections and success stories

* In Europe, 43% of users have renewed mobile phones: Companies like Back Market are leading the rise of refurbished devices. The success of the company, which has generated revenues of more than one billion dollars in the French market, reveals the enormous potential of this sector. In fact, CEO Thibaud Hug de Larauze predicts a future in which the vast majority of adults, approximately 90%, will choose to repair or buy second-hand products rather than buying new ones.

• In the United States, annual growth of 13% is expected by 2032:

Although, in the case of the iPhone 16 specifically, factors such as the delay in the release of Apple Intelligence mean a situation and the proximity of the Christmas season may improve the sales outlook, everything indicates that it is becoming increasingly difficult to conquer the public. and paradoxically new rivals are at home.

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