According to information published in Korean media E-Today, Samsung will consider introducing a new premium mobile phone brand that could stand alongside the already-known “Galaxy” or even replace it entirely.. The main aim is to differentiate each of the devices in both high-end and more economical ranges. Galaxy devices range from the A and M models, the cheapest of which are $100 and $200, to the Galaxy S series and Z foldables. Is Samsung right to consider a name change?

“Galaxy” name may be reconsidered to distinguish Samsung’s premium devices

Considering that it has been a name that has defined them for years, it can be a good, bad or disastrous decision for the brand.. Different analysts have noted that a wide range of devices focused on a single brand, such as Galaxy, may reduce the quality perception of users, especially those in the high-end premium segment.

Promotional image of Samsung’s Unpacked Event

In simple terms, Being associated with the “Galaxy” as an economical device makes it harder for premium options to replace it and even more so if we take into account that they are direct competitors of the iPhone in all respects. The first signs of a future name change come from the same people of the South Korean brand. During CES 2024 in January, global marketing chief Lee Young-hee stated: There are “so many product lines” that when there are changes in terms of innovation, users can expect a new name..

Is it really in Samsung’s best interest to drop the Galaxy name altogether?

Samsung Galaxy S series

The name “Galaxy” appeared in 2009 and was distinguished by different mobile phones classified by letters.. Despite everything It looks like Samsung will follow in the footsteps of another Korean brand like Hyundai, which launched the Genesis luxury brand. those from Seoul They are also considering changing their name due to the decrease in smartphone shipments and young people choosing iPhones over premium mobile phones.

9 out of 10 teenagers in the United States use an iPhone. This trend is repeated in Korea. 64% of users between the ages of 20 and 29 use an iPhone, with this rate rising to 75% for women in this age range alone.

Galaxy Z series is Samsung’s most premium series

Coming back to the topic of the Hyundai brand, this happened in 2015 and its fruits were not seen until 2023, when it reached one million sales worldwide. Samsung will have to carefully consider how much it would benefit if there was a new brand to replace Galaxy. In marketing matters, the investment will be very large, although risk will also have to be assumed. may result in possible failure.

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