Xiaomi changes the Redmi brand: this is its new identity

Redmione of the brands, Xiaomi, is making important changes to its nomenclature that will even change the design of its next smartphones. The company confirmed brand design change which will be implemented in both products and marketing materials, including social networks, starting in the second half of November.

Don’t be afraid. The Redmi brand will continue to be called that. Xiaomi, however, wanted to give it a more sophisticated and vibrant look by writing each letter in capital letters. This will cause Remdi to be renamed to REDMI..

While this seems like a minor change, it represents an important leap since Redmi-branded phones have continued to be associated with Xiaomi until now. This is due to the fact that until 2019, Redmi phones were part of the Xiaomi smartphone catalog. This was the case until the advent of Redmi Note 7, when the company decided to remove all logos of its mother brand on these smartphones.

This design change also brings the Redmi brand in line PIECEwhose name and logo are also written in capital letters.

This is how the new Redmi logo will look on mobile phones

Xiaomi has already started modifying the logo on its website and on some of their social media profiles. The company will soon begin introducing the new brand on its mobile phones. In fact, the new nomenclature has already been spotted in a leaked image Redmi K80which could debut at the end of November this month.

The image shows the logo in the lower left corner. It is also positioned vertically. This arrangement, like the capital letters, makes the smartphone more minimalistic.

Let us remind you that in addition to Redmi, Xiaomi has another brand that operates somewhat independently: this A piecewhich offers smartphones that are distinguished by their performance at an affordable price. Redmion the other hand, is more focused on mid/high-end devices with a balance between their characteristics and price, while Xiaomi Thus, the company is offering more premium mobile phones focused on areas such as photography or innovation; albeit at a slightly higher price.