Samsung is about to adopt a new distribution strategy this could revolutionize the mobile industry. A few weeks after the presentation of the Galaxy S25, Samsung confirmed that it will launch a subscription model for its mobile phones and other artificial intelligence devices. Those who pay will get access to some exclusive features on Galaxy devices, home appliances and even robots.
Reportedly ETNews, Samsung is bringing its AI Subscription Club service to Galaxy smartphones and other mobile devices starting February 2025. Launching in late 2024 in South Korea, the program aims to make Samsung’s AI-powered devices more accessible to a wider audience.
AI Subscription Club allows customers to rent Samsung devices, including smartphones and Galaxy tablets for a monthly fee instead of purchasing them outright. Program offers several benefits that may include free repairs and will cover all devices with AI features such as the Galaxy S25.
The subscription model applied to smartphones represents a significant change from the traditional approach of one-time purchase or financing plans. By integrating service and support into the package, Samsung aims to change consumer expectations for mobile device ownership.
The program has already brought good dividends to the company. According to the figures, AI Subscription Club accounted for 30% of Samsung Store sales in the three weeks since its launch in December 2024.
Access to AI features on Galaxy S25 will be free (for now)
Although the program has AI in its name, Its goal is not to limit access to artificial intelligence.l, but extend it to more users. Samsung promised that all Galaxy AI features will be available at no additional cost on the Galaxy S25, although it did not guarantee that this trend will continue in subsequent years.
Samsung CEO and VP Han Chung-hee confirmed that AI Subscription Club will be distributed to Galaxy phones and tablets starting in February. Although the manager kept specific details of availability for other countries to himself, he did say that the program will include the robot Bally works on the basis of AI. “Ballie will launch in South Korea and the US first, and we plan to offer it as a subscription in Korea,” he said.
Khan said the subscription model is meant to lower the financial barrier for early adopterspositioning the robot as an affordable option despite its likely price bonus. This approach is in line with Samsung’s vision to democratize access to advanced technologies such as artificial intelligence and robotics.
Samsung could take inspiration from other markets and apply benefits or levels of access to exclusive features. Companies like Apple and Amazon are now looking at subscription models to gain access to higher-level capabilities of their artificial intelligence. It doesn’t seem unreasonable for Samsung to develop a version of its AI aimed at AI Subscription Club members.
If successful, Samsung’s strategy could pave the way for wider adoption of subscription-based hardware across the industry.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
