When Apple introduced the iPhone 18 years ago, Nokia was the most popular phone brand in the world It has around 50% market share and sells more than 400 million devices a year. Brand managers assured that the introduction of the iPhone by Apple does not affect the company’s plans much Nokia does not see Apple as a threatbut as a vector of market growth.

We all know how the history of the European brand ended, Nokia went from being the world’s best-selling mobile phone brand to disappearing in a few years. But it was there 9 Nokia employees who know how to see the potential of what Apple just offered. But unfortunately, the top managers of the Finnish company Nokia did not listen to them.

9 workers who can save Nokia

Following the presentation of the iPhone, a team of nine Nokia employees prepared a presentation outlining what might happen after the launch of Apple’s smartphone. Inside Apple’s path was defendedIt positions the iPhone as a serious competitor in the upper segment and is likely to be the company’s maximum competitor.

After the iPhone event, 9 Nokia employees prepared a careful presentation

In the report, these 9 Nokia employees analyze the possible impact of the iPhone after its launch in 2007, highlighting the disruptive nature of the iPhone and its possible impact on the high-end mobile market. The design of the iPhone is claimed to be revolutionaryespecially for its 3.5-inch multi-touch screen, 4 or 8 GB storage and OS X-based operating system that provides a smooth and unique user experience.

They also emphasize that the user interface was far superior It features intuitive navigation with gestures and innovative sensors such as accelerometer and proximity sensor, elements that promise to redefine industry standards.

Nokia employees identified the following key challenges for the company: the need to develop a competitive touch interface and strengthen their strategic alliance to counteract the influence of the iPhone. Additionally, the report highlights potential vulnerabilities of the original iPhone that could limit its mass adoption, such as lack of compatibility with third-party apps and lack of GPS. Issues that Apple resolved a year later with the iPhone 3G and App Store.

The document concludes: iPhone will create trends in design and usabilityIt stimulates demand for high-end devices and strengthens Apple as a major competitor in the smartphone market. These Nokia employees recommended prioritizing innovation in touch interfaces and optimizing product portfolios to meet new market challenges.

The team was also wrong in some of its predictions. There’s still room for devices with QWERTY keyboards on the market or that Apple may release a model. “iPhone mini” more affordable in the near future.

We do not know exactly to whom this presentation is addressed, but it is clear that company executives didn’t take the iPhone too seriously. It took Nokia a long time to offer an equivalent alternative to the iPhone, and this was an opportunity that other brands like Samsung did not miss. The rest is history. Interestingly, Apple and Nokia are now partners in other areas as well.

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