Rarely have we seen a product disappear so quickly from the market. And this is what he got Spotify With The Car Thing, It’s an accessory for the car’s dashboard, and it disappears definitively only after five months on the market.
It was February 2022 when the company announced the launch of Spotify Car Thing. An accessory designed to control streaming service while driving. The fact is that the product looked good, but in sales it was not exactly a phenomenon, but a burden for the company.
Farewell to Spotify Car Thing: It was nice while it lasted
Or what comes out of Spotify’s latest financial report and Car Thing’s $32 million loss. “The reported gross margin was negatively impacted by our decision to cease production of Car Thing.“, he says in his statement.
“Based on various factors such as product demand and supply chain issues, we have decided to cease production of Car Thing units.”A Spotify spokesperson told Peers to TechCrunch. “Existing devices will work as intended. This initiative paved the way for useful learning and we continue to focus on the car as an important soundstage.”
Like this, Car Thing ends its journey to the market with more pain than victory since its release in February of this year. And the truth is, the whole process was complete bullshit.
first, Spotify opened invite system in April 2021 To be able to purchase the product that did not reach all users until February 2022. Also, the bad reviews from the expert press who saw that any vehicle with a screen doesn’t need this accessory, besides, this product can only be linked to Spotify and not to other services that have been nailed to the coffin of this product.
a product did not eventually leave the United States and to get rid of the stock they still have, you can buy it now for half price as they sell for $49.99, although its official price is $89.99. Will they be able to sell the remaining units? The truth is, we’re not clear at all. Mainly because you have little chance of benefiting from a product that has no place in the current market. Maybe it would have worked a few years ago, but today, failure is guaranteed.
Source: Cincodias Elpais
