Looks like iPhone Air sales aren’t as good as Apple expected. A few days ago we completed the news about possible interruptions in the mass production of the Californian company’s ultra-thin smartphone. According to Ming-Chi Kuo, a new report suggests that production has been cut by 80%.

The demand for the new mobile phone accompanying the iPhone 17 generation is not as high as Apple’s expectations. So everything seems to indicate that the iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max meet the demands of most users.

Demand for the iPhone Air fell below expectations, causing the supply chain to begin scaling back both shipments and production capacity. While most suppliers are expected to reduce capacity by more than 80% by Q26, some components with longer lead times…

— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) 22 October 2025

Demand for iPhone Air did not meet expectations, causing the supply chain to reduce both shipments and production capacity. Most suppliers are expected to reduce capacity by more than 80% by the first quarter of 2026.

On the other hand, the analyst assured: Some components with longer delivery times will be discontinued by the end of 2025. It has already met demand for other iPhone models such as the iPhone 17 Pro, so the Californian firm has little room to introduce new market segments and position itself ahead of the competition. Other attempts in the past, such as “mini” or “Plus” models, have not been very successful.

What’s wrong with the iPhone Air, why are its sales doing so poorly?

Apple iPhone Air

iPhone comes from Apple, starting from scratch. It’s not like the iPhone 12 mini or iPhone 15 Plus. And this time it’s not just about the new nomenclature. We are looking at a phone that belongs to: A completely new range of products on the market and that we haven’t seen yet. And it is the best mobile phone in the industry. This fact can already negatively impact your claim, but there’s more.

On the other hand, it should also be taken into consideration that; It only has one camera. Although it is a fusion camera and also has an objective lens. However, photo results do not have the depth of other iPhone models. It also doesn’t have a macro mode or many other features.

One of the iPhone Air’s biggest drawbacks has a lot to do with one of its great virtues. And because it’s a very thin phone Does not have enough space to accommodate such advanced hardware components Just like other iPhone models.

Therefore, Apple had to reduce the battery capacity of the iPhone Air. And now, they will also have to reduce their production because the demand in the market is very weak.

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