iPhone 14 mini: why we’ll never see it
It is likely that Apple will stop selling the 5.4-inch iPhone model.
Apple won’t be marketing an iPhone 14 mini in 2022 this year. It’s a viralized theory circulating on the nets. But it’s also more of a reality than a possibility. In this article, we will explain the reasons for signing the apple logo. won’t offer an iPhone 14 mini At your September or October event.
The “mini” nomenclature first emerged with the marketing of the iPhone 12 series.. Apple has launched four iPhone models, including the iPhone 12, iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max. It continued the same strategy in the launch of the iPhone 13 models, but… The iPhone 13 mini seems to have not been very successful in the market.
The iPhone 14 mini will have no place in the smartphone market. And not just because of the competition, but also because of Apple’s previous generation smartphones, such as the iPhone SE or iPhone XR, which have very similar dimensions to the iPhone 12 mini or iPhone 13 mini.
Apple’s prohibitive and aggressive marketing strategy and “mini” versions
Apple knows exactly what its consumers need and adapts those needs to its products. The signature bitten apple logo has a very clear marketing strategy: closed ecosystem services and products that adapt to the needs of its users. Nothing goes in, nothing comes out.
Until then, the strategy has a certain logic and works like a charm despite all the criticism the company has received. But the problem comes when Apple needs it. incorporating different technological developments into multiple product versions – iPhone, iPad, Apple Watch, Apple TV, Mac, etc–. The company markets four different iPhone models with a wide range of prices, functions and features to reach as many consumers as possible.
And what is the negative point, where is the fault? Well, if Apple introduces a new and special function on the iPhone 13 Pro Max (to mention one example), a high percentage of consumers who reject it and prefer a different model at a lower price to save money due to its high cost. On the other hand, if the iPhone 13 mini model has fewer features and the features of a mid-range model, consumers will tend to buy a previous generation iPhone, such as the iPhone 12, which the same or similar technological advancements.
These are the reasons why there is no iPhone 14 mini
iPhone 13 mini sales did not go as expected by Apple. However, the sales of the 5.4-inch screen iPhone 12 mini introduced in 2020 were not like that. In fact, sales of the iPhone 12 mini were lower than sales of older iPhone models such as the iPhone XR. , iPhone SE or iPhone 11.
As reported by 9to5mac two months after the launch of the iPhone 12 series, market analysis showed: iPhone 12 mini only managed 6% of iPhone sales. For its part, other models such as the iPhone 12 reached 27% and the iPhone 12 Pro Max reached 20% of the sales of iPhone products.
For whatever reason, consumers are not convinced by either the iPhone 12 mini or the iPhone 13 mini. Its sales are well below Apple’s expectations. CIRP data shows: iPhone 13 mini sales hit just 3% Percentage of total iPhone sales during the second quarter of 2022.
Price comparison between the different iPhone models available
This is a list of iPhone models Apple currently sells and their base prices for each product.
- iPhone 11: 589 €
- iPhone 12: €809
- iPhone 12mini: 689 €
- iPhone SE: 529 €
- iPhone 13: €909
- iPhone 13mini: €809
- iPhone 13 Pro: €1.159
- iPhone 13 Pro Max: 1,259 €
As you may have seen, there are several iPhone models available for less than or equal to the iPhone 12 mini and iPhone 13 mini versions. Actually, iPhone 12 (64GB) available for the same price as iPhone 13 mini (128GB) and these are two phones with very similar specs and in fact the iPhone 12 has a significantly larger screen.
What iPhone models will Apple offer in 2022?
According to rumors, new iPhone 14 models will be on the market right now. 6.1 inch and 6.7 inch versions. Everything suggests there won’t be a 5.4-inch iPhone this year, and Apple will favor larger models.
So, the iPhone 14 line looks like this:
- iPhone 14
- iPhone 14 Pro
- iPhone 14 Pro Max
Anyway, the fact that Apple will cancel the launch of an iPhone 14 mini It doesn’t mean that Apple will only offer three versions of the iPhone.. There may be a fourth version at a more affordable price, but with a 6.1-inch screen and a different name.
At this point, the theory that Apple won’t be presenting an iPhone 14 mini at its next special event in September or October makes a lot of sense. On the other hand, in a smartphone market where sales continue to fall year-on-year and unfortunately, “mini” versions of the iPhone are making a big splash, it’s unlikely to launch an iPhone 14 mini – and wise, right? fault.
Regardless of whether that happens or not, fans of Apple’s mini versions will be able to purchase the iPhone 13 mini when the iPhone 14 series launches. previous generation models will continue to be available because it happens every year.
To wrap up, both the iPhone 12 mini and the iPhone 13 mini are two terrific smartphones with great specs. However, its price and dimensions make models like the iPhone SE or iPhone XR a more recommended alternative. Do you think Apple is wrong with its marketing strategy?
Source: i Padizate