apple car – one of the most mysterious projects of recent years. Almost nothing is known about him, and yet any information related to his apparent development is of great interest to the public. Something was confirmed by a recent survey conducted by Strategic Vision in the United States, where Apple among the most respected brands among potential new car buyers. The fact is nothing minor, since his car still does not exist.

Apple first appeared as one of 45 brands included in the survey of 200,000 new car buyers. When asked if they would consider buying a Cupertino-made car, 26% said they “definitely will”. Thus, Californians took third place in the ranking, behind only Toyota (38%) and Honda (32%), ahead of Tesla and historic automakers such as Audi, Porsche and BMW.

But that’s not all. When respondents were asked about their impression of the quality of the brand, Apple prevailed. The top answer in this section was “I like it” and director Tim Cook monopolized 24% of that choice. They were followed by Toyota and Honda with 15% and 13% respectively. Not bad for Apple Car, which seems to be capitalizing on the fact that Apple is one of the most valuable tech companies today.

The Apple Car doesn’t exist yet, but it’s already made a lot of noise

Today, it is unheard of to say that the Apple Car will become a great product or a bestseller just because the iPhone has performed well in the market. However, this survey shows that there is great confidence in the plans of those from the bloc to enter the auto industry. In addition, today little or nothing is known about them.

Apple’s emphasis on quality in the design and construction of its products is no doubt eye-catching. Not to mention the possible technical innovations it could bring to the market, especially if rumors of an electric and autonomous car without a steering wheel or pedals come true.

Another noteworthy piece of information obtained by the Strategic Vision is that Over 50% of Current Tesla Owners Would ‘Definitely Consider’ Buying an Apple Car. It will be necessary to see if interest continues over time, depending on whether Apple finally confirms that it is working on its own car, given the secrecy that has surrounded the project since its inception.

It will also be interesting to analyze how car companies, already established in the market, see the possible emergence of a car designed in Cupertino. “Ultimately what Apple comes up with in terms of styling, powertrain, product and other key features will ultimately determine the level of interest generated among potential buyers. However, its brand awareness and reputation provide a huge platform for automakers to be prepared.” said Alexander Edwards, president of the polling firm.

The project is not without problems

Apple

It is speculated that Apple may begin production of the Apple Car in 2024 with the goal of introduce it to the market in 2025. However, the company has experienced a number of problems over the past year, mainly due to the constant departure of engineers and managers associated with the project. The most infamous was Doug Field, who left the team to join Ford. However, the California firm has revamped its lineup with strong names such as Luigi Taraborrelli, who recently moved from Laborghini.

Regardless, it’s still not entirely clear what the final destination of the Apple Car will be. Information stated that the chief executives of the company stop being too enthusiastic about the initiative. Among them are Tim Cook himself, CEO of Apple, and Craig Federighi, senior vice president of software. Disappointment associated with the constant change of proper names and the lack of a leader.

Source: Hiper Textual

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I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.

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