Nichtofon (1) arrives in Mexico on a difficult mission to earn a place in the upper mid-range.

In addition to smartphones, which usually attract everyone’s attention year after year, in 2022 there was a proposal that attracted a lot of attention. I mean of course Nothing Phone (1), the company’s first smartphone under the leadership of Carl Pei (founder of OnePlus). After landing in Europe, the company targeted a market where the upper-middle segments have been very successful lately: Mexico.

While it is true that Nothing already had a product to sell in the country of the Aztecs, the wireless in-ear headphones (1), this time they proved their worth. great interest in strengthening its presence in the region. To do this, they opened a pre-sale of the Nothing (1) phone from their website. In the same we can find the prices of two models that will be available very soon.

Phone Nothing (1) will boot from $12,999 for model with 8 GB RAM and 128 GB storage. For its part, the 8GB + 256GB variant will be available for $13,999. Given the value for money, this is far from the best deal you can get in Mexico, but we know that this terminal is going to win you over in yet another way.

	Phone Specifications Nothing (1)
Screen	6.55″ OLED display with 1080 x 2400 pixel resolution, 402 dpi, up to 120Hz refresh rate, fingerprint scanner
CPU	Qualcomm Snapdragon 778G+
rear camera	50 MP (Wide Angle, f/1.9, OIS) + 50 MP (Ultra Wide Angle, f/2.2, Autofocus)
Front-camera	16 MP (wide-angle, f/2.5)
RAM and storage (in Mexico)	8GB/128GB and 8GB/256GB
Drums	4500mAh with support for 33W fast charging and 15W wireless charging.
connectivity	5G, Wi-Fi 802.11, GPS
Connection	USB-C
Colors	Black and white

Will Nothing Phone (1) succeed in Mexico? Simple will not — and if not, ask OnePlus, who recently left the country—. As mentioned earlier, the upper mid-range has a lot of options and when it comes to price, the Nothing device is not the most attractive. I pay special attention to the issue of cost, because in difficult economic times, both in Mexico and elsewhere in the world, consumers are more carefully considering the expenses they will make with a smartphone. The design is very nice, yes, but in technical numbers it doesn’t shine like that.