Apple improves its Maps app with a feature that’s been in Google Maps for years

Cupertino has announced a major improvement to Apple Maps that will benefit both small and large businesses, as well as those users who use the mapping service available on the company’s respective operating systems. About Apple Business Connecta tool that allows businesses to create location maps so they can enter relevant information about their business, as well as shortcuts to some of their services.

The tool specifically promises to improve on a feature already present in Apple Maps: interactive information cards, which already contain important information about many businesses and companies. However, so far these cards have contained limited data for some businesses and have not offered business owners the ability to add additional information or edit details that were already displayed.

With Apple Business Connect, in addition to being able to complete this information and add, for example, store opening hours or a description of the services offered, it is also possible to enable shortcut buttons for some actions for clients. These include ordering food, reserving a table, browsing a restaurant menu, etc. This is exactly what we’ve seen on Google Maps for years.

On the other hand, Apple’s new offering allows businesses whose location has not yet appeared on Apple Maps to create a new location card. In this way, the company can significantly increase the database of premises in its service and thus get a chance to compete with one of its main competitors: the Google Maps application.

New to Apple Maps is a feature we’ve seen in Google Maps for years now.

The ability to learn business information through Apple Maps in a more accurate way, thanks to the ability to edit this data by companies, namely something we’ve seen on Google Maps for years. The Google Maps app essentially adds additional features not found in Apple Maps, such as the average price per person or reviews that customers can submit directly from the app.

Yes, with Apple Business Connect, the company introduced new sections of Apple Maps interactive information cards that go beyond direct access to booking or ordering food. One of them is Showcases, which allows companies to display discounts, offers or any other type of promotions in the above section. This feature will be visible to all users in the coming months.

All these data, we repeat, They are configured by companies through a website specially created by Apple for this purpose.. However, in order for a new seller to claim your location and therefore edit your information card, Apple must verify it. Companies located in multiple locations can use the Apple Business Connect API to personalize data using listing agency services such as Reputation, Rio SEO, SOCi, Uberall, and Yext.