This is TikTok’s ambitious plan to avoid being blocked in Europe.

tik tak It’s going through one of its toughest moments since its introduction to the West, as allegations of espionage are falling on ByteDance, the Chinese company behind it. However, on the company side, they have an ambitious plan. avoid blockade in Europe.

As reported Wall Street Magazine, the TikTok executives’ first stop was London. There they met with British lawmakers to discuss how they intend to protect the privacy of European users. To do this, they plan to launch what is known as Project Cloveran initiative that includes construction of two data centers in Ireland.

There, TikTok promises to store information related to user accounts in Europe. But his plan goes even further. The company also intends to hire an independent European firm to monitor the operation of the application in order to prevent any unauthorized attempts to transmit data. Bye will rely on Oracle to analyze changes that are applied to the video recommendation algorithm. Last, to dispel doubts about the use of the platform for propaganda purposes.

Trying to win the approval of British lawmakers seems to be the first step towards greater transparency in Europe. As a reminder, TikTok has just suffered a major blow in the European Union because, although not banned at a general level, its use on mobile phones by officials and employees of the European Commission is prohibited.

Gaining the support of the United Kingdom could be crucial for subsequent attempts to change its image in the EU. After all, this is not a minor detail that the new data centers TikTok is built in Ireland, which is part of the European bloc. Today the platform has 150 million monthly active users in Europe, of which 125 million from European Union countries.

Project CloverTikTok plan to avoid veto in Europe

TikTok’s plan to showcase transparency in Europe may be more difficult than the company thinks. Wall Street Magazine indicates that, in the opinion of some deputies who participated in the presentation, skepticism persists about the extent to which ByteDance might reject China’s hypothetical request to share its users’ data. Despite this, they emphasized that the company strives to show a clearer management of public information.

The truth is Project Clover appears on stage shortly after the TikTok presentation Project Texas in the United States. Although his plan to avoid the blockade in North America is markedly different from what was presented in the United Kingdom, which will cover all European users.

The TikTok initiative in the United States is not to create its own data centers to store user information from this country. On the contrary, the social network suggested delegate your control to the cloud infrastructure provided by Oracle. However, the fine print of the agreement was not finalized, leading to delays in negotiations with the White House.

At the moment, the use of TikTok is already banned on official mobile phones of the US government, Canada and the European Commission. But the specter of the lockdown still hovers over ByteDance headquarters.