Bad luck for Apple: Mixed reality headsets may not show up at WWDC 2023 at all

We may have to keep waiting to see Apple Mixed Reality Glasses In battle. Although yesterday is the date WWDC 2023where everyone expects them to present themselves in society, Ming-Chi Kuo thinks they might not show up for this event. Because? Due to an apparent new delay in the start of its series production.

IN tweet, a well-known analyst says that Cupertino is not very optimistic about the impact that the announcement of their mixed reality glasses could have. In fact, this indicates that the company does not believe that the device is capable of generating an “iPhone moment”; that is, a presentation that seems revolutionary.

In that case, those on the block would decide delay the start of the bulk build process for another month or two. Apple’s mixed reality headsets will be produced in quantity starting in the mid-to-late third quarter of 2023, Kuo said. Which raises the biggest question in this story: Will they be featured at WWDC 2023 or not?

As always, all rumors about new Apple products should be taken with a pinch of salt. But what Kuo brings up is still curious, given that the company’s invitation to its developer conference seems to imply that mixed reality glasses will take center stage. At least that’s the general opinion of fans and the press.

“The delay also adds to the uncertainty as to whether the new device will arrive at WWDC 2023 as the market expects.”– the expert says in a tweet. Of course, this does not immediately exclude him, but it reintroduces an element of doubt, which, at least yesterday, seemed to have been banished.

Will Apple’s Mixed Reality Glasses be the main absentee at WWDC 2023?

If Ming-Chi Kuo’s omen is true and Apple’s mixed reality headset doesn’t finally hit the stage at WWDC 2023, This will be his second success in a row.. Recall that in May last year, when we were all waiting for news about the device and its operating system at the developer conference, the analyst predicted that they would not be presented there. And he was right.

But uncertainty about the presence of the new device at the June event goes beyond its first public appearance. Kuo says delays in mass assembly will cause a new drop in the shipment forecast for this year, which will remain between 200,000 and 300,000 units. When it was expected to be between 700,000 and 800,000, a figure that had already been reduced from the original 2.5 million.

The story doesn’t end there. Apple’s hesitation on whether to present its mixed reality glasses at WWDC 2023 will be accompanied by several other reasons.

“Apple’s main concern is that it is not too optimistic about the market reaction to the announcement of its headset AR/MR includes an economic downturn, concessions in some hardware specifications for mass production (e.g. weight), ecosystem and application preparation, its high selling price ($3,000 to $4,000 or even more), etc.”

Ming-Chi Kuo on Apple’s possible non-representation of Mixed Reality Glasses at WWDC 2023.

That the development of Apple’s mixed reality glasses has been going on for several years with numerous setbacks is not news. But the hope of seeing the device at WWDC 2023 has become very strong lately. Which does not mean that Cupertino has resolved all issues related to its preparation and presentation.

In fact, it was revealed earlier this week that Apple employees themselves weren’t convinced about the product. However, it has been said that Tim Cook’s intention will be to move forward with his appearance on the scene, even with an offer similar to that of the original Apple Watch. That is, show it to the public, but not release it earlier than in a few months..