Lamborghini introduced Jug, an electric vehicle concept that will be the inspiration for future production cars. As part of Monterey Car Week, the Italian manufacturer presented futuristic 2+2 Gran Turismo which retains the characteristic elements of the brand.
Launcher preview of Model IV, Lamborghini’s first electric car. will be built from 2028. According to Stefan Winkelmann, president of Automobili Lamborghini, this concept is part of a new car segment: the Ultra GT, which will be characterized by the use of innovative technologies.
At first glance, the Launcher is true to the brand’s DNA, with aggressive lines based on a one-line silhouette. The concept is reminiscent of models such as the Sesto Elemento or Murciélago and retains the classic saloon slope. Mitya Borkert, Lamborghini’s chief designer, mentioned that his new electric car is inspired by a spaceship.
In terms of benefits, The launcher is equipped with two electric motors – one for each axle – with a peak power of more than one megawatt. This arrangement provides all-wheel drive and efficiency in a variety of terrain and driving conditions. The drive also features active torque transfer to the rear axle for improved cornering response.
One of the most striking features of Launcher is its level of customization. The driver can change the car’s behavior to adapt it to different needs or local situations. This is possible thanks to Lamborghini Dinamica Veicolo Integrata (LDVI), a driving dynamics management system using intelligent sensors and artificial intelligence algorithms.
Active aerodynamics for improved autonomy







Through the controls on the helm, the pilot you can adjust the aerodynamics launcher to control airflow and improve range or performance. Active Aerodynamics System reduces drag to improve vehicle efficiency in high speed or urban driving conditions.
Lamborghini integrated active suspension that adapts to any terrain situation, as well as wheel speed control, which adjusts power for more precise turns. The system interface allows the driver to create a profile with individual driving settings.
The interior of the launcher includes futuristic Y-board. Inspired by spaceships, the cockpit is located at the bottom where the pilot and his passenger are separated by a center console which is connected to the board.
Lamborghini Launcher: a spaceship with artificial intelligence







The command center is ergonomically designed so the driver can easily access all vehicle commands. There are also retractable screens that display information and controls for climate settings, entertainment system and digital features. According to Borkert, the launcher designed for a new generation growing up in the era of high technology and digitalization.
The proportions are new and invisible, with the potential to create an entirely new automotive segment. The Launcher has the volume of a supercar, but with the pilot position slightly higher, reminiscent of the Huracán Sterrato.
Mitya Borkert
As part of the Lamborghini Launcher’s sustainability strategy uses recycled materials inside, as well as high-quality merino wool and environmentally friendly tanned leather. The foam in the sports seats is 3D printed with plastic from used bottles.
The Launcher is a concrete preview of what we’ll see in Lamborghini’s first electric car, which will be unveiled in 2028. Some features will be constantly improved over the years. Sant’Agata Bolognese is integrating more sensors and improving AI algorithms, which will debut in the final version of the fourth model.
Source: Hiper Textual

I’m Blaine Morgan, an experienced journalist and writer with over 8 years of experience in the tech industry. My expertise lies in writing about technology news and trends, covering everything from cutting-edge gadgets to emerging software developments. I’ve written for several leading publications including Gadget Onus where I am an author.