Goodbye SEAT: Volkswagen confirms death of historic Spanish car brand

The news shocked the automotive industry: SEAT will cease to exist as a car manufacturer. This was confirmed by Thomas Schäfer, CEO of Volkswagen, who announced that the historic Spanish brand would disappear so that Cupra could take its place.

“The future of SEAT is Cupra,” the executive said. Trainer during the Munich Motor Show 2023. This was rumored in the specialized press of the automotive world, but the official word was not expected so soon.

However, it is worth clarifying that The death of SEAT will not be immediate, and this will not mean the final elimination of the brand. According to Schaefer, the models that are now included in the manufacturer’s catalog will continue to be produced until the end of their life cycle. Once this stage is over, Cupra will take control.

What will happen to SEAT in the future? The Volkswagen CEO says “another role will be found for him.” In addition, he claims that the decision was not made overnight and that various possibilities were analyzed before finally leaning in favor of Cupra.

“Looking back, I think it was the right decision, but it is a risky game. I’ve seen a lot of new names come and go, but it was a good decision. Cupra is bigger than Alfa Romeo and Polestar,” Schaefer said.

Volkswagen lets go of SEAT and concentrates its resources on Cupra

Perhaps the Volkswagen CEO’s comments aren’t exactly friendly, but they make it clear that SEAT was no longer a priority within the Group.. In fact, he stated that at one time the automaker thought about reviving it, but since historically this was due to economic losses, they decided to play their most important chips on the Cupra.

In addition, Schaefer stated that they do not expect any problems with the Spanish government because of this decision. And he noted that Cupra has established itself as a fast-growing brand not only in the Spanish market, but also at the European level in general.

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