This week the European Commission announced a new one Code of Conduct against Disinformation on the Net It has been talked about a lot, partly because thanks to machine learning it also penalizes the spread of deep fakes, ie videos made by stealing someone’s face and voice.
The Code of Conduct is voluntary and companies ask to adhere to it themselves. Despite the fact that hefty sanctions are foreseen, the document has already gained the support of some of the major tech companies. Google, Facebook (Meta), Microsoft, Twitter and TikTok are already connected.
Companies have pledged to remove economic incentives for disinformation. For example, they will have to remove monetization videos and sites promoting fake news. They will also need to invest more in fact-checking and act more effectively against so-called manipulative behavior, such as botnets created to push a message or candidate by manipulating public opinion. THE deep fake are explicitly mentioned.
The problem has become especially palpable lately, when Elon Musk reported a scam on YouTube that exploited his face and even his voice. Obviously both replicated thanks to machine learning.
But not only that: During the first phase of the conflict in Ukraine, the Russian disinformation machine had circulated a deepfake video of Zelensky of the president surrendering. Fake video, promptly removed from Facebook, but not before it got several thousand views.
Each company will have to set up a task force to ensure that the objectives of the code of conduct are achieved. Violations are subject to sanctions, with fines of up to 6% of global turnover.
Source: Lega Nerd