l’German antitrust he wants to be clear about Apple’s anti-tracking system. l’Tracking Transparency Framework (ATT) App was introduced with iOS 14.5 and gives users greater control over the data apps collect and share with third-party services.
You want app X to be able to track your activity in apps and on other companies’ websites?” reads the message that Apple users have learned to live with. If permission is denied, in fact iOS limits the app’s tracking capabilities.
For users – who get privacy – it’s the gold standard, but the same can’t be said for ad platforms and third-party companies. Then there is a conjecture: the Bundeskartellamt he wants to understand whether this measure, on paper to protect user privacy, has not actually strengthened the position of Apple, which would have privileged access to user data with its services.
So the question is: does Apple apply the rules it imposes on everyone to itself?
Apple – reads the press release from the German authority – has the power to unilaterally impose the rules it wants on its ecosystem. With regard to the App Store in particular, Apple should adopt a pro-competitive policy. We have reason to doubt this if it turns out that Apple’s rules apply to third parties, but not to Apple itself. If that were true, it would mean Apple could prioritize its offerings, hindering that of other companies
In short, the charge is always the same: Apple’s gated garden philosophy for its ecosystem would be nothing more than a means of limiting competition and bolstering its income position.
Source: Lega Nerd
