For Apple, this will be a nightmare story, but for Disney and Epic Games, this will be a nightmare story. A new story worth celebrating with a new gaming and entertainment collaboration agreement. According to the statement on The Walt Disney Company website, the company based in Burbank, California, With the big project, they will invest 1.5 billion dollars by purchasing shares based on Epic Games shares.. Is it normal to have this kind of alliance?

One of the companies affiliated with Apple in its history partnered with Epic Games

The deal will deliver a premium gaming experience through FortniteUsers will be able to play, watch, purchase and interact with all characters and content surrounding Disney, Pixar, Marvel, Star Wars and more. Users will each be able to participate in creating their own stories and experiences through Disney.

In accordance with Robert IgerCEO of Disney, Describes new relationship with Epic Games as exciting. The aim is to have a newly transformed universe of games and entertainment. In particular, this represents Disney’s biggest foray into a popular field: video games.

Tim Sweeney, CEO of Epic Games, He states that Disney was one of the first companies to believe in the potential of joining them and the use of Unreal Engine. The collaborative environment will be new to unite two large communities.

A new game and entertainment universe will be born from Disney and Epic Games

Epic Games and Disney have previously collaborated through Fortnite and Unreal Engine

It came as a surprise to many or a few that both companies had previously collaborated with Epic technology. For example, Unreal Engine is used in the development of Disney video games such as Kingdom Hearts 3 and Star Wars Jedi: SurvivorAs well as being a part of the creation of attractions in Disney parks.

Various seasonal collaborations have already occurred in Fortnite, across in-game activations and live events. One of the most important was the Marvel Nexus War with Galactus. They attract the attention of 15.3 million players simultaneously.

What will Apple think internally about this deal? Business relationships are one thing, and ties that exist over time are another thing entirely. It’s clear that both environments from Epic and Disney benefit each other. Disney is one of the largest companies in terms of content distribution and entertainment; Epic is growing as a company with great technology behind it and one of the most successful video games in history.

The next productions between the two could be spectacular Considering the brands owned by Disney. The gaming and entertainment universe looks promising, we will see in the coming years whether this new business project will attract global attention.