Tesla completing work on the details of the landing in Colombia. After arriving and opening its first store in Santiago de Chile, the electric vehicle brand is planning its entry into a second country in South America and a third in Latin America.
According to a commercial registration document from the Bogotá Chamber of Commerce and Industry, which we obtained exclusively, Tesla has created a simplified joint stock company (SAS) called Tesla Motor Colombia. Registration took place on January 4, 2024. The official email address for notifications is Internationalcorporate@tesla.com and the telephone number is the same as the law firm. DLA Piper Martinez Beltranalso based in Bogota.
At the moment, the location of the first store and the launch date of the brand in Colombia are unknown. As has happened in Chile and other countries where Tesla lands, they will open up job searches to regional managers, salespeople, representatives and technicians for automotive after-sales service.
After that, once the necessary personnel are hired, the location where the first Tesla store will open in Colombia will be announced. They will almost certainly settle in the prestigious commercial district of Bogota. After this they will open the first Superchargers. The brand’s arrival in the South American country is expected to significantly accelerate the adoption of electric mobility in the region.
Tesla will install its own stores, chargers and service in Colombia
The reason why Tesla’s official arrival in Colombia is relevant is that they operate with a different business model than traditional car brands. Company founded by Elon Musk does not work with dealersand controls the entire value chain of its products. That’s why they have their own stores and after-sales facilities for inspections and repairs.
This means Tesla does not sell cars in the territory until it is officially incorporated. Tesla’s arrival in Chile is the company’s first attempt to establish itself in South America and thus expand throughout the continent.
Preamble to $25,000 Tesla
In 2020 during Battery DayAt a Tesla investor event, Elon Musk explained in detail how they will create a new type of battery, known as 4680, with which they will achieve such a significant reduction in the cost of their cars that they will be able to start selling the vehicle. $25,000. Later, during Investor Day In 2023, they delved deeper into the assembly methods of this next-generation car.
Among other things, they will be working on a new production system that will allow them to work on several parts of a car at the same time, so that all the parts can be assembled at the end of the production line. In addition to producing larger parts, 48V architectures like the Cybertruck, new, more efficient engines and much smaller factories.
The $25,000 Tesla, also known as the Model 2, Model C or Project Redwood, will be unveiled late this year or early 2025, with production starting mid-next year. This is the ideal car for entering new regions, such as South America.
Source: Hiper Textual
I’m Blaine Morgan, an experienced journalist and writer with over 8 years of experience in the tech industry. My expertise lies in writing about technology news and trends, covering everything from cutting-edge gadgets to emerging software developments. I’ve written for several leading publications including Gadget Onus where I am an author.
