Who is Omoda: the electric vehicle brand that could revolutionize the Spanish market

He global automotive industry remains in the hands of such giants as Volkswagen, Toyota, Stellantis, Mercedes-Benz or Ford. But over the years we have seen the emergence of new players such as Tesla, or Chinese manufacturers such as BID or DFSCwho decided to leave China to expand their business in the West. Giants love SAIC, FAW or the above are already joining the lists automotive groups with the highest sales volumes all over the world, but are still unknown in many countries. However, his arrival in European or American markets It’s closer than ever. An example is Omoda. A brand that did not exist until 2022 and is already present in markets such as Russia, South Africa, Mexico and, most recently, Spain.

Omoda landed in Spain on February 22. A month later, she launched her first model – Omoda 5. It is a mid-size SUV with 185 hp, 290 Nm, consumption of 7.5 liters per 100 km and a special starting price of 22,990 euros. The goal is for its price to not exceed 30,000 euros. And soon he will launch his electric version, Omoda 5 EV. Both are available through our own dealer network, which wants to have more than 80 branches throughout Europe.

On the other hand, in Mexico Omoda has been selling cars since May 2023. After Models C5 and O5, in 2024 they announced an update to the first one. More powerful and with higher capacity. In addition, they are widely represented in Russia and South Africa, as well as in other countries. It also aims to land in the United Kingdom during 2024.

But what Omoda does would not be possible if it weren’t for the fact that it part of the group elderly. Omodawhose O comes from Oxygen and fashion from Art Nouveau, according to its creators, is the visible face in the West of the Chinese giant cherry. A company engaged in automobile manufacturing since 1997 and based in Wuhu, China. In Mexico it is known as Boil. And, as if this dance of names is not enough for us, besides Omoda, cherry Under this brand it is also present in countries such as Mexico. Jaekoo. And in Chile you can also find this brand. Exidwhich is also sold in China and Russia.

Who is Omoda?

Omoda This Car manufacturer Chinese origin. Specializes in SUV models, very popular today. Although there is also a sedan model. Otherwise, although he began to offer gasoline carsplans to announce sooner or later electric model. And although it was founded a couple of years ago, its rapid expansion is due to the fact that Omoda This is the pillar of the automobile giant cherry.

cherry is a state-owned enterprise located in Wuhu, China. In accordance with WikipediaHe third largest producer cars from China. It produces cars, especially SUVs and minivans. And this comes under different brands such as Carrie Auto, Luxid (in collaboration with Huawei) or the above Exid And Omoda. It’s more. Since 2012 has an agreement with Jaguar Land Rover produce some of its cars in China.

Following Chinese strategy segment your products different brands to cover all levels, Omoda was initially launched in Russia as a mid- to high-end brand, taking advantage of the fact that European and Japanese brands were temporarily leaving this market as a result invasion of Ukraine. Thus Omoda C5 It went on sale in Russia in October 2022. This is its main market. It then expanded to South Africa as a luxury brand.

And in May 2023, it appeared in Mexico as an independent brand. cherry, Boil over there. That is, from an SUV model, it has turned into an automobile manufacturer. Not only this. In Mexico, Omoda work together with Jaekoo, both brands of the same automobile giant. Currently we can purchase Omoda O5 GTHe Omoda O5 And Omoda C5 2024. And in the coming months its electric model will appear. Omoda E5announced in December 2023.

Omoda in Spain

Spain was first European country in which it operates Omoda. Although it plans to enter the UK, Italy, Poland, Germany and France during 2024. The presentation took place in September last year. Darren Too, Regional Manager Omoda in Spain, announced the company’s plans. Like, for example, achieving a number 80 dealers throughout Europe. Although let’s start with the fact that by the time of its launch it already had 30 of its own dealership centers.

And as I mentioned at the beginning, the first Omoda car to go on sale in Spain is Omoda 5. It will be the equivalent of the C5, the reasonably priced mid-size SUV we talked about earlier. To recap, it is powered by a “1.6 turbocharged direct injection petrol engine producing 185 PS, 290 Nm, 7-speed dual-clutch automatic transmission” and is available in “eight monochrome and three dual-tone colours”. Its average consumption is 7.5 liters per 100 kilometers.

On the official Omoda website we already find Omoda E5. It will soon go on sale in both Spain and Mexico. Cover letter: 204 hp, 240 Nm, maximum range 430 kilometers, available in seven colors and with a similar interior to the petrol version: double. 24.6″ curved full HD display and support CarPlay And Android Auto.