Artificial Intelligence has demonstrated the ability to accomplish surprising things, such as the possibility of digitally recreating historical figures with astonishing precision. Panasonic, for example, brought founder Konosuke Matsushita to life through an AI that replicated his voice, writings, and business philosophy. And this success leaves an open question. Is it possible to do this with other personalities? And of course we’re thinking of Steve Jobs!

Panasonic has shown that it is possible to use artificial intelligence to preserve and pass on the legacy of a business leader. By training a language model with large amounts of data on Matsushita, The company has created a tool that can answer questions, provide advice, and keep the founder’s philosophy alive. This project not only honors Matsushita’s memory, but also provides a valuable source of knowledge for future generations of workers.

Artificial intelligence can do a lot to keep Steve Jobs’ legacy alive

Artificial intelligence many tools to remember Steve Jobs’ legacy

If we take Panasonic’s initiative as an example, it may be a matter of curiosity whether Apple will do the same. Considering that Steve Jobs is considered one of the most important innovators of the 20th century, There are many reasons why Apple is imitating the Japanese company.

Fortunately, Jobs’ personality, contributions, and famous quotes are known worldwide, thanks to books, videos, interviews, and materials in the public archive created by his family and close friends. Moreover, There are still many people who have had the opportunity to work hand in hand with the founder of Apple, and perhaps they can contribute more to making Jobs known in other ways.continues to inspire and nurture ideas within the company.

Certainly, The idea of ​​recreating conversations with Steve Jobs using Artificial Intelligence is not new. In 2022, at the height of the rise of generative language models, the creators of Podcast.ai tapped Steve as the first “guest” of a weekly podcast delving into a new topic entirely generated by AI.

At that time, Podcast.ai explained the reason for this choice as follows:

We wanted to create content that would inspire others to do the same, and no one inspired and influenced the tech world more than Steve Jobs.

Later in 2023, John H. Meyer released a prototype that created an AI chat to talk to Steve Jobs, thanks to Jobs’ voice and OpenAI’s ChatGPT samples.

Both the Podcast.ai experiment and the chat conversation with Jobs show us that interest in digital re-creations of Steve Jobs is palpable. AI voice can mimic writing style and even generate coherent responses based on a set of data, but can it capture the essence of a person? Can you emulate the creativity, intuition and ability to innovate of a genius like Jobs? Is it fair to use someone’s image without their consent?

The possibility of historical figures like Steve Jobs being “revived” through artificial intelligence is a fascinating technological advance, but it also poses ethical challenges. While it is true that this technology can be a powerful tool for conservation It is the legacy of influential people, it is very important to use it responsibly and respectfully.

Always keeping in mind that no technology can replace human creativity, intuition and leadership capacity. Artificial intelligence may be a useful tool, but Steve Jobs’ true legacy lies in the ideas he inspired and the people he continues to inspire.

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