Ford does not convince the new Apple Carplay Ultra, but does not close the door to its adoption

The deployment of the new Carplay Ultra It goes slower than Apple He would like to, with a completely not interesting main car. FordOne of the companies that initially confirmed that the software will reach its vehicles is in a group that has not yet begun its implementation, and its CEO explained why.

During your participation in Pódcast Decodefrom GraveJim Farley spoke about Apple Carplay Ultra and why his absence in Ford Cars. The executive director did not have Tapujo. The current state of the platform does not likeBut he did not close the door to his adoption in the future.

Answering the question of whether they considered the inclusion of Apple Carplay Ultra in their models, Farley admitted this. But he also made it clear that they did not plan to do this with the version proposed by software today, and even said that he was expressed by Apple’s directors more than once.

“We don’t like Ultra’s initial performance, but we are very committed to Apple. I talked with Tim [Cook] Many times on this issue “The executive director of Ford mentioned.

Ford does not close the door for Apple Carplay Ultra, but not at any cost

In another fragment of the Farli interview, he referred to the efforts that Ford makes to offer his own digital services created using Android Automotive as a base, and Potential conflict This can be given with Apple Carplay Ultra. Not only because it should be determined whether the Apple software can be performed simultaneously with other platforms, but also the level of control over the vehicle that seeks to have the level of Cupertino.

“I don’t know what Apple will do, but I think they should make an important decision. And he added: “[…] Are they going to allow manufacturers to control vehicles? How far do you want the Apple brand to arrive? Do you want the Apple brand to launch the car? Do you want the Apple brand to limit speed and access? We are already doing this for our professional customers. If Apple wants to do this, I think that we will have problems, because digital experience will become very chaotic“

In the latter, it seems, not only the unwillingness of Ford to make Apple Carplay Ultra, but also other wonderful cars. Months ago, report on Financial times He explained that such marks as Mercedes-Benz, Audi, Renault, Volvo and Polestar did not want him in their cars.

Manufacturers believe that Apple will excess When trying to control the function of the vehicle using Ultra Carplay. Especially because it would try against a potentially very profitable business, such as the characteristics under the subscription. The aforementioned environment even said that Renault would release a strong warning against the Californians: “Do not try to invade our systems.”

At the moment, Apple Carplay Ultra debuted in cars Aston Martin And you plan to achieve those who PorscheNevertheless, the enthusiasm of the automotive industry, in the visible one, was cooled by when the platform was declared in 2022.