Influencers, who? Half contacted to test the platform, they provided the outlet details and a full presentation the company used to sell the service to creators. Up to now no more than 100 creators have Super . used and in a statement provided to Business InsiderA spokesperson for Meta said that Super is a completely separate product and not part of its other platforms, such as Facebook or Instagram.
Super’s website is public and can be visited at this address. The footer of the website states that the service is “by Meta’s NPE Team”, with NPE standing for New Product Experimentation, the Meta developer team working on launching new apps, but otherwise there don’t seem to be any other Meta listings. on the Super website.
This one it’s not the first time Super has been reportedhowever, the product is very different from what it was described in a 2020 Bloomberg report and at the time, Super was presented as a “cameo-inspired tool” with which similar calls to FaceTime between celebrities and their fans. Some features seem to have been copied, such as the ability to take selfies with creators. However, the platform seems to have rotated to become more of a Twitch competitor for live streaming.
From the pitch deck, it appears that Super allows creators to monetize their streams, similar to how Twitch works, allowing viewers to pay for additional features, tiered memberships and donations to their favorite creator. The creator could keep 100 percent of its revenue, at least for now, and the pitch deck also emphasizes a sponsorship model where brands can pay to heavily integrate their marketing into a creator’s Superstream.
Source: Lega Nerd
