After testing new podcast recording tools in apps for New Zealand users, Spotify is currently testing a new audio feature in Vietnam designed to encourage users to record their opinions of programs aloud.
As you can see, his forte is the audio business. A Reddit user has posted screenshots of this feature showing how it is offered to them Respond to the playlist with a voice clip that will be published as a podcast episode.
As with his previous test in New Zealand, Presumably, these reaction podcasts will be posted directly to the creators’ personal profiles.where subscribers can listen to them.
The screenshots show that users included in the test see the microphone icon on the playlist screens andby clicking on it, they will see a new screen where they will be asked to record a voice reaction to the playlist.
Once they press the button, they can record a single frame or multiple clips with a pause. Later, they can edit the clip, add background music, and tag the playlist before publishing.
Spotify confirmed the testbut the company hasn’t shared details about where the feature is available or how it plans to moderate these voice reactions.
“At Spotify, we are always looking for ways to improve our user experience on our platform and regularly test features that we believe will add value to listeners and creators.“, the company explained in a statement to TechCrunch.
Many of these features are based on Spotify’s own podcast app, Anchor. This evidence indicates that the streaming giant is trying to turn listeners into creators by offering simple in-app tools for creating and publishing podcasts.
In its Q2 2022 results, Spotify said it now has 4.4 million podcasts on the platform.and that the number of users participating in them grew “at a substantial double-digit rate from year to year”.
Spotify has spent over $1 billion on podcasts in recent years.this year alone, 83 million euros were invested in the acquisition of podcast analytics companies Podsights and Chartable.
Source: Computer Hoy

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